How to maximize your chance of landing a job before you even interview

A great interview is essential to landing a job. But is it really the most important factor? Perhaps not, because by the time you get to the interview, the likelihood of getting hired may already be predetermined based on how you came across in the days and weeks leading up to it.
“Likability is very important because we spend so much time at work that we want to work with people we like,” Caroline Ceniza-Levine, a career expert at SixFigureStart, said in an email interview.
That doesn’t mean you must have a close personal connection to the interviewer to get a job offer. You just want a good vibe leading up to interview day, since that positive rapport can predispose the interviewer to like you and may even lead them to ask easier questions that you’ll ace.
Here’s how to make a good impression from the get-go.
Laser focus your job search
Applying for too many jobs makes it hard to devote the time you need to make a strong connection with the hiring manager before the interview. So instead of sending your resume to any company that’s hiring, focus on finding a job that excites you. This helps your passion show through, which is exactly what hiring managers like to see.
Use the time you save by not spamming HR people to customize your resume and cover letter so your application feels thoughtful, enthusiastic and unique. “Preparation is impressive to a hiring manager,” Ceniza-Levine said.
“Know the company overview (such as lines of business, size and recent projects or changes). Know your interviewer — look up their background and see what you have in common. Know the job — review the job description and be prepared to give examples of how you match the qualifications,” she added.
You’ll also have more time to follow up regularly and will be quicker to return calls from potential employers — both of which are vital to making a good impression.
Lastly, think twice before simultaneously applying for more than one job at a single company, as this may create the impression that you’ll take anything. (However, if a recruiter sees your application for one position and suggests you might be a better fit for another, by all means, go in for the interview.)
Write the perfect cover letter
Your cover letter is your first chance to connect with a company, so you want to make it great.
The perfect cover letter has four essential components: an explanation of why you want the job, why you’re qualified for it, why you’re the right cultural fit and how you’d add value to the company.
The idea is to make it as easy as possible for the hiring manager to connect the dots between your cover letter and the open position. That means showing, not telling, how your past experiences directly prepared you for the job.
Continue onto Mic to read more about how you can land your dream job.