What is malware and why should I be concerned?
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Young people watching a live streaming on social media

In the era of Social media, our privacy and online safety becomes increasingly important. We’re sharing our lives online; however, we should also know how much is too much and how to save our private data from unwanted intrusion.

The point is, our private information is valuable to cybercriminals who use it to deprive us of our hard-earned money and even ruin our reputation by stealing our identity. Leaving our data “up for grabs” means we might have a difficult time applying for a home loan or even get a passport.

With this being said, it’s essential to know what kinds of dangers lurk around, being able to recognize it and protect ourselves from cyber-attacks.

That’s why we decided to explain thoroughly what is malware, what types of it exist, and how to ensure our data, privacy, and devices are safe.

What is Malware, and why is it so important?

“Malware” refers to malicious software, used to describe any software (or code for that matter) made to inflict damage on mobile and desktop devices by exploiting those devices or data they carry, without the consent of their owners. Malware is usually made to achieve some financial gain – whether it’s about seeking victim’s financial data, holding a computer for ransom, or taking it over in order to rent it out for malicious purposes to others. Without exception, every type of Malware involves some form of payment to the cybercriminal.

There are plenty of ways we can “adopt” Malware on our computers or mobile devices. Some of them include opening the attachment of the “infected” person, clicking on the link which automatically downloads a virus, or even clicking on an ad banner on a website.

He loves me; he loves me NOT.

It’s hard to talk about Malware without mentioning the ILOVEYOU virus, which caused immense damage in 2009. Considered as the most destructive virus of all time, the ILOVEYOU virus used to rename all files in the affected device with “Iloveyou” until the system crashed. Fast-forward to the present day; there’s an increased number of hackers using destructive Malware (Between 2017 and 2018, there was a total increase of 25 percent only) for malicious acts.

Is there a reason to be afraid?

For the ones wondering if they should be afraid of Malware, the answer is a loud: YES! Technology advanced so much that we’re basically carrying small computers in our pockets – in fact, more and more cyber attacks are connected to mobile devices. What’s more, it’s so easy to lose all our important data: text messages, apps we download and failing to update our OS is all the ways we become prone to cyber-attacks. It’s scary and devastating to know someone could ruin our reputation and finances with one single click.

Knowledge is the key.

Now when we have a clear picture of what Malware is, we should get familiar with different types of it. Then, armed with knowledge, we will be able to protect ourselves and our data from malicious cyber intruders. There are six types of malware: spyware, adware, scareware, ransomware, worms, and trojans. Now, we’re going to go through them and offer you a complete overview.

Spyware is not here to harm our computers but follow our every move instead. It attaches itself to executable files and once it is downloaded it completely takes over the control. It can track anything from passwords to financial data.

Adware presents itself in a form of pop-ads or unclosable windows. Luckily, adware doesn’t steal our data, but it tries to make us click on fraudulent ads. Furthermore, it can slow down our computer severely by taking our bandwidth.

Scareware looks and feels like adware, but its main goal is to make us buy software we don’t need by scaring us. Usually, scareware ads tell us our computer has a virus and we need to buy software to get rid of it.

Ransomware resembles hacker moves we’re used to seeing in the movies. Once is on our computer it encrypts our files and holds our information hostage until we pay them a fee to decrypt it.

Worms resemble viruses, however, they don’t need human intervention to get transmitted to another computer. Instead, they use security flaws to do it.

Trojans are designed to allow hackers to take over our computers. Usually, they are downloaded from rogue websites.

We should learn how to protect ourselves.

Now when we know what are the types of malware out there, we will know how to recognize it and protect our precious data and valuable info from cybercriminals. To avoid malware, we should make sure we’re not downloading and running any program from popup windows. Furthermore, we should check our OS is updated and be careful not to open any email attachments from unknown people. Other ways include avoiding the use of public WiFi networks, sharing data while connected on public WiFi and avoid opening emails and attachments from untrusted sources.

Scientists Have Discovered a Genuine Room-Temperature Superconductor
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Superconductor stock image

By Joel Hruska

The search for a truly room-temperature superconducting material has been one of the great Holy Grails in engineering and physics. The ability to move electricity from Point A to B with zero resistance and hence no losses would be a game-changer for human civilization.

Unfortunately, until today, every known superconductor still required very cold temperatures. Today, scientists announced they’ve achieved superconducting at 59 degrees Fahrenheit/15 Celsius. While this is still a bit chilly, you can hit 59F in a well air-conditioned building. This is a genuine breakthrough, but it doesn’t immediately clear the path towards easy deployment of the technology.

At extremely low temperatures, the behavior of electrons through a material changes. At temperatures approaching absolute zero, electrons passing through a material form what are known as Cooper pairs. Normally, single electrons essentially ping-pong through the ionic lattice of the material they are passing through. Each time an electron collides with an ion in the lattice, it loses a tiny amount of energy. This loss is what we call resistance. When cooled to a low enough temperature, electrons behave dramatically differently. Cooper pairs behave like a superfluid, meaning they can flow through material without any underlying energy loss. Tests have demonstrated that current stored inside a superconductor will remain there for as long as the material remains in a superconductive state with zero loss of energy.

There are two problems yet standing between us and a more effective exploitation of this discovery. First, we aren’t sure exactly why this combination of elements works in the first place. The research team used sulfur and carbon, then added hydrogen, forming hydrogen sulfide(H2S) and methane (CH4). These chemicals were placed on a diamond anvil and compressed, then exposed to a green laser for several hours to break sulfur-sulfur bonds. This much is known. Unfortunately, determining the exact composition of the material has proven impossible thus far. The diamond anvil prevents the use of X-rays, and existing technologies that can work around that problem aren’t capable of locating hydrogen atoms in a lattice. The team’s efforts to characterize and understand its own discovery are still ongoing.

Continue to ExtremeTech to read the full article.

2 Scientists Awarded Nobel Prize In Chemistry For Genome Editing Research
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Emmanuelle Charpentier and Jennifer Doudna at an event together

By Nell Greenfield Boyce and Mark Katkov

The Nobel Prize in chemistry was awarded this year to Emmanuelle Charpentier and Jennifer Doudna for their work on “genetic scissors” that can cut DNA at a precise location, allowing scientists to make specific changes to specific genes.

“This technology has had a revolutionary impact on the life sciences, is contributing to new cancer therapies and may make the dream of curing inherited diseases come true,” the Nobel Committee said in announcing the prize.

Already, doctors have used the technology to experimentally treat sickle cell disease, with promising results.

While some research advances take decades for people to fully appreciate how transformative they are, that wasn’t the case for this new tool, known as CRISPR-Cas9.

“Once in a long time, an advance comes along that utterly transforms an entire field and does so very rapidly,” says Francis Collins, director of the National Institutes of Health, which has long supported Doudna’s research. “You cannot walk into a molecular biology laboratory today, working on virtually any organism, where CRISPR-Cas9 is not playing a role in the ability to understand how life works and how disease happens. It’s just that powerful.”

Since scientific papers were published in 2011 and 2012 describing the work, Charpentier says people had repeatedly suggested to her that it was worthy of a Nobel Prize.

“It was indeed mentioned to me a number of times, maybe more than what I would have liked, that one day this so-called discovery may be awarded the Nobel Prize,” Charpentier said in a press briefing.

Still, even after winning other big awards, she says, that possibility didn’t completely hit her until Goran K. Hansson, the secretary-general of the Royal Swedish Academy of Sciences, called to tell her the news.

“I was very emotional, I have to say,” says Charpentier, who added that she had been told that winning a Nobel is always a big surprise and feels unreal. “Obviously, it’s real, so I have to get used to it now.”

There’s been an ongoing feud, including a fight over lucrative patents, over who deserves the most credit for the development of CRISPR-Cas9.

“It’s a big field and there’s a lot of good science being done in this field. But we have decided this year to award the prize to Charpentier and Doudna, and I can only say that,” said Claes Gustafsson, chair of the Nobel Committee for Chemistry, when asked if the committee had considered including anyone else in the prize.

Continue on to NPR to read the complete article.

Photo Credit: Peter Barreras/Invision/AP and NPR

Virtual Events Take Center Stage
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young woman on tablet outside

By Innovate Marketing Group

As the live events industry awaits COVID-19 regulations, guidelines, and phase rollouts; innovations and digital opportunities arise, virtual events take center stage, and the importance of an events agency and planner sustains.

Why go virtual? Virtual events have proven to be an effective and efficient way to convey content and engage attendees. Experts shared that future events will incorporate a digital aspect as a hybrid-type model as the events industry seeks to widen their audience and maintain contingency plans. Events will see more virtual aspects embedded into their programs moving forward.

Going virtual also brings market share and new opportunities.
“Some companies that were previously on hold to wait out COVID-19 have either pivoted to virtual or seriously considering since the recovery is so uncertain. Business still needs to go on. Leadership conferences, educational and training are still vital for companies,” said Amanda Ma, chief experience officer of Innovate Marketing Group.

All of the different elements of a virtual event need to be coordinated into one impactful and engaging experience. The event agency’s role includes helping guiding businesses to pivot to the new normal, advising and adjusting contract changes, applying event strategies to help meet goals, vendor coordination and recommendations, program management and managing multiple tracks, marketing and communication, incorporating sponsors and stakeholders and the guest experience.

Some of the many benefits of pivoting to virtual include:

  • Cost savings and lower cost per guest attending
  • Access to a wider audience and reach, and not limited by location
  • Replay capabilities and reusable on demand content
  • Lower carbon footprint and less impact on the environment
  • Attendee engagement
  • Opportunity to get creative and engage viewers in new ways
  • Metrics, instant data tracking and capture, and gaining new insights
  • Virtual events eliminate the need for a venue, catering, rentals, stage, décor, photographer, videographer, transportation, etc.
  • Taking action – calls to action link in right away; connect, survey, polling, Q&A and donate

Some challenges in comparison to a live event include emotion and energy, stimulations such as touch, taste and smell, memory and recall, networking, and viewer attention span.
Innovate Marketing Group also shares top best practices in going virtual, such as setting your goals on information, education, message, attendee and sponsor engagement, networking, etc.

Format: Determine your virtual event format – webinar, webcast, pre-recorded sessions, simu-live, live streaming, networking, exhibitors.

Registration: Reconsider the registration process, including number of users who will be accessing the website, personal data, payment processing safety, and customized questions per data you would like to collect.

Keep Your Audience Engaged: with tools such as live polling, question and answer sessions, networking opportunities, gamification, live leader boards, rewards and social media feeds. Maintain your event experience by making your guests feel involved and connected to your program. We are in the planning stages of a 3,000 people walk/run event, and one of the ideas is on the day of the event to have a virtual DJ play during the walk and the organization lowers the volume if messages need to be communicated. The music is based on what the organizers want. This way while people are walking, they can stay connected as part of the program.

Pre-Event Communication & Marketing: Communication and marketing are key. Unlike an in-person event where they must get dressed up, drive to the event, and spend more time to prepare for the event, a virtual event is simply a login to a platform. Therefore, it is very important to send out reminders and build up the anticipation of the event. In a recent virtual event, we advised the client to ask for the attendee’s cell phone number.

So, in addition to email reminders, the week of event and day of, a text notification was sent out to all attendees. We received great feedback for putting that in place. It reminded folks the virtual event is coming up and to tune in. Digital marketing, promotion, advertisement, and video content is still very important for a virtual event, before broadcasting on your event day.

Surprise and Delight Before the Event: Sending a swag bag prior to the event with items relevant to the event. For an upcoming conference, we are sending a box with a blue light blocking glasses, candle, custom door handle, notebook, T-shirt, and a coffee tumbler. We have a special note to go along with this kit to kick off the conference mindset. On the day of the conference, we asked everyone to wear the shirt provided. One less worry about what to wear on “top.”

Content is King: Offer educational, relevant, timely and meaningful content that people will want to hear. It is vital to create content that captivates guests, sparks their creativity and results in productivity.

Do Not Try to Replicate Your Live Event: Instead, look for new opportunities but stay true to purpose of your event. Keep principle of why your guests were coming together, and make it part of the equation.

Test, Test, and Test Again: Technical difficulties may occur, and it often distracts from your event. Have a run through with your speakers and moderator in advance and test the virtual release on your platforms.

Navajo Roots Trailblaze a Path to Mars
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Aaron Yazzie's headshot

Aaron Yazzie continues to set his sights higher at NASA’s Jet Propulsion Laboratory. With a Diné (Navajo) background, he earned his Bachelor of Science in Mechanical Engineering from Stanford University, and as a Mechanical Engineer with a focus on Sample Acquisition and Handling at NASA, Yazzie designs mechanisms for acquiring geological samples from other planets.

Diversity in STEAM Magazine had a chance to talk with Yazzie about his Native American background and how it influenced his journey to NASA.

DISM: Can you tell us about your background and journey to becoming a mechanical engineer at NASA?

Yazzie: I was born in Tuba City, Arizona, on the Navajo Reservation. I was born to parents who were 1st generation college students in their families—families that have had traditional Diné upbringings. Their first language was Dinébizaad (Navajo Language), their first known homes were our traditional Diné Hooghan (Navajo Hogan Houses/Dwellings). They learned the English language in elementary school, where they were the first generation in their family forced to attend school by the US government. From that unique beginning, and from that early-childhood culture shock and trauma, both my mother and father made it through an educational system rigged against them, graduated high school, and went to college—the first in their families. My mother earned her degree in education—she became a high school level math teacher. And my father received a degree in civil engineering—he became an engineer for the Arizona Department of Transportation. Both of them have been pioneers of Indigenous achievement in higher education and STEM careers. They may not be known and recognized by the larger Native community as STEM pioneers, but they are certainly my inspiration and the trailblazers to my career at NASA.

I grew up in Holbrook, AZ, a small border town to the Navajo Reservation. My brothers and I grew up, and attended school in the Holbrook School District, where we all graduated proud “Holbrook Roadrunners.”
Growing up, I didn’t have any examples or role models who went to prestigious private schools or went on to work at places like NASA. I knew I wanted to transcend the expectations of my family and my hometown, which is why I always strove for the highest grades in school, participated in all the school leadership positions and sought out all the high school summer enrichment programs. These are the programs that ended up transforming me from a self-doubting minority student into a solid college applicant with some awareness of my self-worth. They gave me the confidence to apply to, and to eventually be accepted to, Stanford University—an event that changed the course of my life.

Making the transition from small-town public school to prestigious private college was a big challenge. Nothing about my time at Stanford was easy, whether it was the rigorous academics or the constant financial struggle. Not to mention being separated from a tight-knit home community like the Navajo community for the first time. I was forced to learn quickly how to adapt, persevere, and overcome many challenges during my time at Stanford. Thankfully, there was a supportive community of BIPOC students who were going through the same challenges as I was. We all supported each other and made it through—not only graduating, but each of us moving on to do incredible things.

I was hired by NASA Jet Propulsion Laboratory mid-way through my senior year at Stanford. I was heavily involved with the American Indian Science and Engineering Society from the time that I was a high school freshman. I grew from there to be president of my high school AISES chapter, then became the Stanford AISES chapter president, and then National AISES Region 2 Student Representative. Along the way I received a 4-year scholarship from AISES to attend Stanford, and while there, I received 2 NASA internships through AISES. One placed me at NASA Goddard Space Flight Center and one at NASA Glenn Research Center. By the time I was ready to look for a job, AISES had helped give me a college education, 2 NASA internships, and a job opportunity with one of the most prestigious engineering institutions in the world. I met the NASA Jet Propulsion Laboratory recruiter at the AISES National Conference in 2007. From that interaction, I received an on-lab interview, and was hired soon after. I have been working as a Mechanical Engineer at NASA JPL for 12 years and counting.

DISM: Tell us about your significant milestone – when NASA’s InSight lander touched the surface of Mars. What were you feeling, and how was that experience?

Yazzie: NASA InSight was the first mission I worked on where I was tasked with leading the design and delivery of space flight hardware. Up until this point in my career, I supported missions as a test engineer or support engineer. When InSight successfully launched into space, it was the first time something I designed—something I touched with my own hands—went into space. And when it landed on Mars, it was the first time I sent something to another planet. I was completely thrilled, and overwhelmed with emotions when I saw the first set of pictures of my hardware on Mars. Considering where I came from, this achievement was monumental!
Being an engineer from a remarkably underrepresented community in STEM fields, it is a constant struggle to overcome imposter syndrome. I did not think I was a thriving or even adequate engineer at NASA. It’s a shame that it took an achievement like sending something to Mars to convince me that I belonged in my field, and that I belonged at NASA.

DISM: Can you tell us more about “Mars 2020”? What is the mission? How has the experience been?

Yazzie: Currently, I am the lead engineer for the Mars 2020 Drill Bits. We are sending the Mars 2020 Rover “Perseverance” to drill rock samples and save them in hermetically sealed tubes, so that we can eventually bring those samples back to Earth in future missions to determine if life exists on Mars. Additionally, this mission will study the history of rocky planets and conduct experiments that will pave the way for humans to travel to Mars. It’s really incredible to be part of another historic NASA mission. I’ve grown so much as an engineer—now sending my second flight hardware to Mars, but also being able to lead a team and be a mentor for the first time in my career. I’m very proud to have successfully delivered my parts to the rover, and very excited for the Mars 2020 launch in July 2020.

DISM: How has your Navajo background influenced your career?

Yazzie: Coming from an Indigenous background, I have a deep appreciation for the advancements of my family and ancestors before me. Considering that Native Americans weren’t granted basic civil rights in this country until 1968, it is remarkable that our people have not only overcome this historic oppression, but have been able to thrive and advance. I reflect on my own family, where as recent as one generation ago, my parents spoke no English, but learned in a small amount of time that education was the modern way to advance their people. My own academic achievements and this career I have been fortunate to achieve has all been made possible by the advancements of the Navajo people who have come before me. And it is for them that I use my privilege and platform to continue on.

DISM: What advice would you give to Native Americans wanting to pursue engineering?

Yazzie: Be resilient. It’s almost guaranteed that along your STEM journey, you will look around and not see very many others like you, from backgrounds like your own. But please understand that there are people in all directions of your life that are there to help you. Those before you, who want to help you succeed through mentorship and wisdom. Those beside you, who are on your same journey. And those behind you, who see you as an inspiration and role model. Recognizing that you have a full circle of support and inspiration will help you achieve any and all of your goals.

Starting From a Company of One
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Brian Geisel headshot

The U.S. Small Business Administration (SBA) has named Brian Geisel, CEO of Geisel Software, the Massachusetts Small Business Person of the Year for 2020.

Geisel Software is a custom software development company that specializes in the medical device and robotics industries and whose clients include FLIR Systems, Medica, iRobot, the U.S. Department of Veteran’s Affairs, Carbon Black and more.

After spending years as an industry consultant, Geisel started the company out of a loft in 2011. By 2015, Geisel had added his first full-time employee and a couple of interns. In 2017, the company moved to a space in the Higgins Armory and sales started to take off.

Today the company occupies a large office space in the Worcester Business Center and employs a large staff of permanent employees, contractors, freelancers and interns. Sales have grown at 83 percent CAGR since 2017.

“I am honored to be recognized by the SBA and I am profoundly grateful to Massachusetts’s incredible support programs that have helped with so many aspects of growing our business,” commented Geisel. “And while the award says Small Business Person of the Year, it really reflects the commitment, hard word and exceptional talents of everyone at Geisel Software so I’m really excited for my team.”

Diversity in STEAM Magazine asked Geisel a few questions about his own journey in business:

Diversity in STEAM: What is your educational background?

Brian Geisel: My educational background is pretty non-traditional. I picked up a few books in junior high on computer programming and taught myself from there. By the time I graduated high school, I was considering entering the professional world. I went to Rochester Institute of Technology for one year, skipped to senior level computer science courses and then took the early retirement package. I feel strong that education is really important, but it may or may not come through traditional channels.

DISM: Why did you start your own company?

Geisel: I knew that no matter what I did, it would only ever be the work of one person so I started the company to scale. With a team, you have this multiplication effect like compound interest that gives you an opportunity to have a real, tangible positive impact on the world.

DISM: What has been your biggest challenge as a business owner?

Geisel: We founders tend to start companies out of our superpower — something we’re really great at. For me, that was writing software. Suddenly, you find that you need to be really good at running and growing a business and your old superpower can even become a liability. That becomes a tremendous challenge on many levels.

DISM: What advice would your give others who want to start their own business?

Geisel: Never let low self-confidence be your guide in starting a business. There are plenty of great reasons to start a business and plenty not to, but self-esteem should never be one of them. Do you want to know a secret? None of us knew going in that this would work. That’s the nature of business. You learn to embrace it. So, if you want to start something, get out of your own way and get going!

Geisel has been featured as a thought leader in Entrepreneur Magazine, Bloomberg Business, The BBC, Forbes and other major outlets. Outside of the office, he is passionate about helping others. He’s participated in many mission trips to Guatemala, Thailand and other locations to hand out food and supplies and assist with medical care.

Brian Geisel, CEO of Geisel Software, is named Massachusetts Small Business Person of the Year for 2020

The U.S. Small Business Administration (SBA) has named Brian Geisel, CEO of Geisel Software, the Massachusetts Small Business Person of the Year for 2020. Geisel Software is a custom software development company that specializes in the medical device and robotics industries and whose clients include FLIR Systems, Medica, iRobot, the U.S. Department of Veteran’s Affairs, Carbon Black and more.

After spending years as an industry consultant, Geisel started the company out of a loft in 2011. By 2015, Geisel had added his first full-time employee and a couple of interns. In 2017, the company moved to a space in the Higgins Armory and sales started to take off.

Today the company occupies a large office space in the Worcester Business Center and employs a large staff of permanent employees, contractors, freelancers and interns. Sales have grown at 83 percent CAGR since 2017.

“I am honored to be recognized by the SBA and I am profoundly grateful to Massachusetts’s incredible support programs that have helped with so many aspects of growing our business,” commented Geisel. “And while the award says Small Business Person of the Year, it really reflects the commitment, hard word and exceptional talents of everyone at Geisel Software so I’m really excited for my team.”

Diversity in STEAM Magazine asked Geisel a few questions about his own journey in business:

Diversity in STEAM: What is your educational background?

Brian Geisel: My educational background is pretty non-traditional. I picked up a few books in junior high on computer programming and taught myself from there. By the time I graduated high school, I was considering entering the professional world. I went to Rochester Institute of Technology for one year, skipped to senior level computer science courses and then took the early retirement package. I feel strong that education is really important, but it may or may not come through traditional channels.

DISM: Why did you start your own company?

Geisel: I knew that no matter what I did, it would only ever be the work of one person so I started the company to scale. With a team, you have this multiplication effect like compound interest that gives you an opportunity to have a real, tangible positive impact on the world.

DISM: What has been your biggest challenge as a business owner?

Geisel: We founders tend to start companies out of our superpower — something we’re really great at. For me, that was writing software. Suddenly, you find that you need to be really good at running and growing a business and your old superpower can even become a liability. That becomes a tremendous challenge on many levels.

DISM: What advice would your give others who want to start their own business?

Geisel: Never let low self-confidence be your guide in starting a business. There are plenty of great reasons to start a business and plenty not to, but self-esteem should never be one of them. Do you want to know a secret? None of us knew going in that this would work. That’s the nature of business. You learn to embrace it. So, if you want to start something, get out of your own way and get going!

Geisel has been featured as a thought leader in Entrepreneur Magazine, Bloomberg Business, The BBC, Forbes and other major outlets. Outside of the office, he is passionate about helping others. He’s participated in many mission trips to Guatemala, Thailand and other locations to hand out food and supplies and assist with medical care.

Each year, the SBA recognizes the achievements of outstanding small business owners and entrepreneurs across the United States. All winners are invited to attend ceremonies in Washington, D.C., in May where they will be honored with their award and the 2020 National Small Business Person of the Year will be announced.

Create a Live Video Community (and Why You Would Want to)
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young black woman filming a video while playing guitar

There is a good chance that most people reading this have tuned into at least one live video over the last week. It’s something that is becoming increasingly popular, and is expected to continue to increase in popularity going forward. There are many good reasons why more influencers and businesses alike are turning to creating a live video community, and harnessing the power that it can offer. Now is the time to learn how to create a live video community and why it’s so important to do so.

“People are showing that they love live video and interacting with it in a big way,” explains Alexander Riesenkampff, the chief executive officer of GetVokl, a livestreaming platform. “We have helped many people build and grow their live video community, and know that as this field continues to grow, we will be helping many more.”

People tend to feel more urgency to watch a live video. Seeing that it’s live gets them interested. The area of live video offers a lot of potential for those who are brand influencers, businesses, or those who want to make a strong connection with their followers. Not only is viewing live video on the rise, but research shows that it tends to outperform recorded video.

Those interested in creating a live video community should spend a little time exploring how others have done it. GetVokl, for example, has many live communities that can be accessed, providing a good place to do a little homework and learn the ins and outs. Once you are ready to get started, GetVokl can help you create a larger community. They also make it easy to directly monetize the audience. The app allows each live video to be shown across multiple platforms at one time. This ensures that your video is live across all platforms, rather than being live on one and then having to post a recorded video to the others.

Here are 5 reasons why it’s a good idea to create a live video community:

  • Live video gives you the ability to increase engagement and interaction with your audience. It allows for immediate feedback and discussion. This helps to build authority, make a connection, and increase loyalty.
  • An effective marketing tool, creating a live video community can lead to an increase in sales and revenue. It gives all types of companies and influencers a way to increase their earnings.
  • Live video communities feel real and authentic. This is one of the reasons why people prefer it to recorded videos. Most recorded videos are heavily edited, yet people prefer the authenticity that comes with it being live.
  • There is a greater ability to make an impact when you engage in live video with your target audience. They can ask questions, provide immediate feedback, and get to know your personality more.
  • Audiences tend to watch for a longer period of time when the information is coming to them live, as opposed to in a recorded video. Keeping your target market watching longer makes for a more effective marketing experience.

“Creating a livestream community is something anyone can do,” added Riesenkampff. “Once you do it, you will see there are benefits. It’s like getting the chance to be with your people in the same room, even if they are thousands of miles away. Whether you hold Q&A sessions, offer how-to talks, host interviews, provide advice, or just offer fun looks into what you are doing, it leaves a powerful mark.”

GetVokl is an app that allows people to livestream across multiple platforms at one time. It’s free to use and ideal for podcasters, coaches, teachers, bloggers, reporters, or others who want their livestream to reach people on multiple platforms. It’s quick to set up and easy to use, requiring only minimal technical knowledge. GetVokl also features VCoin, which helps podcasters earn more money by letting people give tips or donations as the livestreaming takes place. To learn more about GetVokl or to download the app, visit the site: https://getvokl.com/.

 To learn more about how VCoin works, watch the video: https://www.youtube.com/watch?v=qroHqQY0IjY&feature=youtu.be.

About GetVokl:
GetVokl is a free livestreaming community platform built for podcasters, livestreamers, and hosts to unleash the potential of their audiences through interactive live shows that inspire and create vibrant communities. GetVokl allows a livestream to be broadcast over multiple social media platforms at one time. Join or create your live video community. To learn more about GetVokl, please visit https://about.getvokl.com.

What Strides have the LGBTQ+ Community made in Diversity?
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Two lgbtq men holding a rainbow flag with their arms around each other

The LGBTQ+ community has made tremendous strides in the last decade. Since 2010, almost 30 countries have passed same-sex marriage laws around the world, and in the United States alone, there has been a larger cultural shift and acceptance of those with different sexual orientations and gender identities.

This isn’t to say that the world has achieved a 100% acceptance rate or to ignore the fact there is still a lot more work to be done in advocating for the rights of LGBTQ+ people, but the progress being made by the community has been significant in numbers.

Legislatively, the LGBTQ+ community and the disability community, as a comparison, have both made tremendous progress from the new Americans with Disability Act passed in 2011 to legalizing same-sex marriage in 2015. In United States, about 15 million people identify as being LGBTQ+, while the largest minority in the United States, the disability community, has about 40 million people.

One of the big milestones that pushed LGBTQ+ acceptance was the cultural significance that came from it. Celebrities in the world of entertainment, athletics, and politics coming out as LGBTQ+ along with the public support of straight celebrities, such as Prince William, encouraged a normalization of the community and further pushed for the legislative and cultural response needed for LGBTQ+ equality.

However, this normalization in society of the LGBTQ+ community has received a tremendous amount of backlash to these cultural shifts. Many of been discriminated against, bullied, harassed and even killed for their sexual orientations or gender identities.

There is still injustice toward the community, and there is still room to improve acceptance. However, the progress that has been made is present, encouraging and could fuel the fire to keep LGBTQ+ activism alive.

The First Pharmacy to Add Drones for Delivery
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A drone holding a small UPS package flies in front of a CVS Pharmacy

CVS, in an effort to ensure proper medication is easily available to those who need it the most, has been utilizing in-store pickup, drive through services, and free delivery to distribute their prescriptions. But for the first time in history, in partnership with UPS, one CVS pharmacy will start delivering medication in a new way—by drone.

The Villages, the largest retirement facility in the United States, located in central Florida, will begin receiving their prescription medications from CVS via drone delivery starting in early May and is expected to continue until the COVID-19 pandemic ends. Drone delivery will enable more social distancing of especially susceptible members of the community and decrease the chances of infection on both sides. The drones will only be flying a half-mile distance to a separate location and transported by truck from there.

Though this technology is rarely used presently, this isn’t the first time that drone delivery has been tested. In fact, drone delivery was first utilized by UPS to make deliveries to WakeMed’s flagship campus in Raleigh, North Carolina, and at UC San Diego in California. These deliveries, as well as the ones that will be made in Florida, adhere to the Federal Aviation Administration’s Part 107 rules and have permission to be utilized during the pandemic.

Deployment of delivery drones during the pandemic could potentially open up to possibilities of drone delivery in the future and among other CVS pharmacies.

To read the full press release, click here

This New COVID-19 Test is Bringing Us Closer to the Cure
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African-american scientist or graduate student in lab coat and protective wear works in modern laboratory

The University of Washington’s Virology Lab has been working tirelessly since the COVID-19 pandemic began. It was one of the first labs to formulate a test for the presence of the virus and has processed thousands of these tests at its facilities. In fact, the university’s virology lab is currently processing its newest success in partnership with Abbott Labs’ antibody test for COVID-19.

The University has been running trials of Abbott Labs’ antibody blood tests, designed to find out who has natural or built-up immunity to COVID-19. The trials have proved to be incredibly successful.

Though showing immunity isn’t a cure, it is a major step to getting to that point. Knowing who is immune and who has had the virus before helps track the origins of the disease, knowing the components that can be used in a vaccine, and helps ensure the safety of bringing people back into the workforce. It is unclear how the antibodies of the novel coronavirus work or if you could get infected with the virus a second time, but Keith Jerome, the leader of the University of Washington’s virology program, assured that people with the antibodies will have more protection than those who do not. Receiving the virus a second time could result in more cold-like symptoms and not require the extreme hospitalization methods in place now.

The work being done in the study of antibodies through the University of Washington would not be possible without Abbott’s partnership. The antibody test produced by Abbott is not the first of its kind to be produced, but it is said to be the most reliable and the most sensitive in analyzation. In fact, Abbott’s test has correctly identified COVID-19 99.6% of the time against other viruses and has a 100% sensitivity to the coronavirus antibodies. Best of all, the test only takes about ten to fifteen minutes to retrieve the results.

“This starts to get us to the point that we can make a difference for the population of our area, get people back to work and give them back the lives that they were hoping for,” Jerome said.

What You Need to Know to be the Best Ally to All Genders
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Diverse business team looking over online security

This past March, we celebrated Transgender Visibility Day. While this holiday can be used for people who identify as transgender to come out to their peers and celebrate being their true selves, it is also used to educate the public on the struggles of the transgender community.

Especially within the last year, several incidents have made many members of the transgender community feel invalidated or unequal. These incidents mainly include the Department of Defense’s decision to exclude transgender people from enlisting in the military (unless they present themselves as cisgender), the limitations on medical help people who identify as transgender can receive, and even if they can participate in major sporting competitions. Making the public aware about the impact these events have on transgender people can help to better educate cisgender people on how they can present themselves as more supportive.

But, being educated on the issues is just one of the ways a person can show they are an ally to the transgender community. The Trevor Project, a non-profit organization dedicated to helping LGBTQ+ youth, suggests that some of the best ways to show support for those who do not identify as cisgender is to learn the terminology, expressions and differences that exist among genders. The Trevor Project has created a guide on how to be a better ally to people who identify as transgender or non-binary, but some of the key tips from the guide include:

  • Learning the difference between sex (a person’s given classification as male, female or intersex) and gender (how a person identifies and expresses themselves the most comfortably).
  • Don’t assume a person’s gender based on their looks. Gender expression, the way in which a person dresses and acts, can be fluid and interchangeable and not adhere to the strict “masculine” and “feminine” categories.
  • Respect the labels and the pronouns. Putting aside assumptions on gender can be difficult, especially when we live in a society that has enforced a binary for so long. Whether you’re meeting a person for the first time or know someone who is transitioning, using the preferred names and pronouns for people can show validation for how they are expressing themselves.

Air Force Civilian Service

Air Force Civilian Service

Robert Half