Starting From a Company of One
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Brian Geisel headshot

The U.S. Small Business Administration (SBA) has named Brian Geisel, CEO of Geisel Software, the Massachusetts Small Business Person of the Year for 2020.

Geisel Software is a custom software development company that specializes in the medical device and robotics industries and whose clients include FLIR Systems, Medica, iRobot, the U.S. Department of Veteran’s Affairs, Carbon Black and more.

After spending years as an industry consultant, Geisel started the company out of a loft in 2011. By 2015, Geisel had added his first full-time employee and a couple of interns. In 2017, the company moved to a space in the Higgins Armory and sales started to take off.

Today the company occupies a large office space in the Worcester Business Center and employs a large staff of permanent employees, contractors, freelancers and interns. Sales have grown at 83 percent CAGR since 2017.

“I am honored to be recognized by the SBA and I am profoundly grateful to Massachusetts’s incredible support programs that have helped with so many aspects of growing our business,” commented Geisel. “And while the award says Small Business Person of the Year, it really reflects the commitment, hard word and exceptional talents of everyone at Geisel Software so I’m really excited for my team.”

Diversity in STEAM Magazine asked Geisel a few questions about his own journey in business:

Diversity in STEAM: What is your educational background?

Brian Geisel: My educational background is pretty non-traditional. I picked up a few books in junior high on computer programming and taught myself from there. By the time I graduated high school, I was considering entering the professional world. I went to Rochester Institute of Technology for one year, skipped to senior level computer science courses and then took the early retirement package. I feel strong that education is really important, but it may or may not come through traditional channels.

DISM: Why did you start your own company?

Geisel: I knew that no matter what I did, it would only ever be the work of one person so I started the company to scale. With a team, you have this multiplication effect like compound interest that gives you an opportunity to have a real, tangible positive impact on the world.

DISM: What has been your biggest challenge as a business owner?

Geisel: We founders tend to start companies out of our superpower — something we’re really great at. For me, that was writing software. Suddenly, you find that you need to be really good at running and growing a business and your old superpower can even become a liability. That becomes a tremendous challenge on many levels.

DISM: What advice would your give others who want to start their own business?

Geisel: Never let low self-confidence be your guide in starting a business. There are plenty of great reasons to start a business and plenty not to, but self-esteem should never be one of them. Do you want to know a secret? None of us knew going in that this would work. That’s the nature of business. You learn to embrace it. So, if you want to start something, get out of your own way and get going!

Geisel has been featured as a thought leader in Entrepreneur Magazine, Bloomberg Business, The BBC, Forbes and other major outlets. Outside of the office, he is passionate about helping others. He’s participated in many mission trips to Guatemala, Thailand and other locations to hand out food and supplies and assist with medical care.

Brian Geisel, CEO of Geisel Software, is named Massachusetts Small Business Person of the Year for 2020

The U.S. Small Business Administration (SBA) has named Brian Geisel, CEO of Geisel Software, the Massachusetts Small Business Person of the Year for 2020. Geisel Software is a custom software development company that specializes in the medical device and robotics industries and whose clients include FLIR Systems, Medica, iRobot, the U.S. Department of Veteran’s Affairs, Carbon Black and more.

After spending years as an industry consultant, Geisel started the company out of a loft in 2011. By 2015, Geisel had added his first full-time employee and a couple of interns. In 2017, the company moved to a space in the Higgins Armory and sales started to take off.

Today the company occupies a large office space in the Worcester Business Center and employs a large staff of permanent employees, contractors, freelancers and interns. Sales have grown at 83 percent CAGR since 2017.

“I am honored to be recognized by the SBA and I am profoundly grateful to Massachusetts’s incredible support programs that have helped with so many aspects of growing our business,” commented Geisel. “And while the award says Small Business Person of the Year, it really reflects the commitment, hard word and exceptional talents of everyone at Geisel Software so I’m really excited for my team.”

Diversity in STEAM Magazine asked Geisel a few questions about his own journey in business:

Diversity in STEAM: What is your educational background?

Brian Geisel: My educational background is pretty non-traditional. I picked up a few books in junior high on computer programming and taught myself from there. By the time I graduated high school, I was considering entering the professional world. I went to Rochester Institute of Technology for one year, skipped to senior level computer science courses and then took the early retirement package. I feel strong that education is really important, but it may or may not come through traditional channels.

DISM: Why did you start your own company?

Geisel: I knew that no matter what I did, it would only ever be the work of one person so I started the company to scale. With a team, you have this multiplication effect like compound interest that gives you an opportunity to have a real, tangible positive impact on the world.

DISM: What has been your biggest challenge as a business owner?

Geisel: We founders tend to start companies out of our superpower — something we’re really great at. For me, that was writing software. Suddenly, you find that you need to be really good at running and growing a business and your old superpower can even become a liability. That becomes a tremendous challenge on many levels.

DISM: What advice would your give others who want to start their own business?

Geisel: Never let low self-confidence be your guide in starting a business. There are plenty of great reasons to start a business and plenty not to, but self-esteem should never be one of them. Do you want to know a secret? None of us knew going in that this would work. That’s the nature of business. You learn to embrace it. So, if you want to start something, get out of your own way and get going!

Geisel has been featured as a thought leader in Entrepreneur Magazine, Bloomberg Business, The BBC, Forbes and other major outlets. Outside of the office, he is passionate about helping others. He’s participated in many mission trips to Guatemala, Thailand and other locations to hand out food and supplies and assist with medical care.

Each year, the SBA recognizes the achievements of outstanding small business owners and entrepreneurs across the United States. All winners are invited to attend ceremonies in Washington, D.C., in May where they will be honored with their award and the 2020 National Small Business Person of the Year will be announced.

Virtual Events Take Center Stage
LinkedIn
young woman on tablet outside

By Innovate Marketing Group

As the live events industry awaits COVID-19 regulations, guidelines, and phase rollouts; innovations and digital opportunities arise, virtual events take center stage, and the importance of an events agency and planner sustains.

Why go virtual? Virtual events have proven to be an effective and efficient way to convey content and engage attendees. Experts shared that future events will incorporate a digital aspect as a hybrid-type model as the events industry seeks to widen their audience and maintain contingency plans. Events will see more virtual aspects embedded into their programs moving forward.

Going virtual also brings market share and new opportunities.
“Some companies that were previously on hold to wait out COVID-19 have either pivoted to virtual or seriously considering since the recovery is so uncertain. Business still needs to go on. Leadership conferences, educational and training are still vital for companies,” said Amanda Ma, chief experience officer of Innovate Marketing Group.

All of the different elements of a virtual event need to be coordinated into one impactful and engaging experience. The event agency’s role includes helping guiding businesses to pivot to the new normal, advising and adjusting contract changes, applying event strategies to help meet goals, vendor coordination and recommendations, program management and managing multiple tracks, marketing and communication, incorporating sponsors and stakeholders and the guest experience.

Some of the many benefits of pivoting to virtual include:

  • Cost savings and lower cost per guest attending
  • Access to a wider audience and reach, and not limited by location
  • Replay capabilities and reusable on demand content
  • Lower carbon footprint and less impact on the environment
  • Attendee engagement
  • Opportunity to get creative and engage viewers in new ways
  • Metrics, instant data tracking and capture, and gaining new insights
  • Virtual events eliminate the need for a venue, catering, rentals, stage, décor, photographer, videographer, transportation, etc.
  • Taking action – calls to action link in right away; connect, survey, polling, Q&A and donate

Some challenges in comparison to a live event include emotion and energy, stimulations such as touch, taste and smell, memory and recall, networking, and viewer attention span.
Innovate Marketing Group also shares top best practices in going virtual, such as setting your goals on information, education, message, attendee and sponsor engagement, networking, etc.

Format: Determine your virtual event format – webinar, webcast, pre-recorded sessions, simu-live, live streaming, networking, exhibitors.

Registration: Reconsider the registration process, including number of users who will be accessing the website, personal data, payment processing safety, and customized questions per data you would like to collect.

Keep Your Audience Engaged: with tools such as live polling, question and answer sessions, networking opportunities, gamification, live leader boards, rewards and social media feeds. Maintain your event experience by making your guests feel involved and connected to your program. We are in the planning stages of a 3,000 people walk/run event, and one of the ideas is on the day of the event to have a virtual DJ play during the walk and the organization lowers the volume if messages need to be communicated. The music is based on what the organizers want. This way while people are walking, they can stay connected as part of the program.

Pre-Event Communication & Marketing: Communication and marketing are key. Unlike an in-person event where they must get dressed up, drive to the event, and spend more time to prepare for the event, a virtual event is simply a login to a platform. Therefore, it is very important to send out reminders and build up the anticipation of the event. In a recent virtual event, we advised the client to ask for the attendee’s cell phone number.

So, in addition to email reminders, the week of event and day of, a text notification was sent out to all attendees. We received great feedback for putting that in place. It reminded folks the virtual event is coming up and to tune in. Digital marketing, promotion, advertisement, and video content is still very important for a virtual event, before broadcasting on your event day.

Surprise and Delight Before the Event: Sending a swag bag prior to the event with items relevant to the event. For an upcoming conference, we are sending a box with a blue light blocking glasses, candle, custom door handle, notebook, T-shirt, and a coffee tumbler. We have a special note to go along with this kit to kick off the conference mindset. On the day of the conference, we asked everyone to wear the shirt provided. One less worry about what to wear on “top.”

Content is King: Offer educational, relevant, timely and meaningful content that people will want to hear. It is vital to create content that captivates guests, sparks their creativity and results in productivity.

Do Not Try to Replicate Your Live Event: Instead, look for new opportunities but stay true to purpose of your event. Keep principle of why your guests were coming together, and make it part of the equation.

Test, Test, and Test Again: Technical difficulties may occur, and it often distracts from your event. Have a run through with your speakers and moderator in advance and test the virtual release on your platforms.

Navajo Roots Trailblaze a Path to Mars
LinkedIn
Aaron Yazzie's headshot

Aaron Yazzie continues to set his sights higher at NASA’s Jet Propulsion Laboratory. With a Diné (Navajo) background, he earned his Bachelor of Science in Mechanical Engineering from Stanford University, and as a Mechanical Engineer with a focus on Sample Acquisition and Handling at NASA, Yazzie designs mechanisms for acquiring geological samples from other planets.

Diversity in STEAM Magazine had a chance to talk with Yazzie about his Native American background and how it influenced his journey to NASA.

DISM: Can you tell us about your background and journey to becoming a mechanical engineer at NASA?

Yazzie: I was born in Tuba City, Arizona, on the Navajo Reservation. I was born to parents who were 1st generation college students in their families—families that have had traditional Diné upbringings. Their first language was Dinébizaad (Navajo Language), their first known homes were our traditional Diné Hooghan (Navajo Hogan Houses/Dwellings). They learned the English language in elementary school, where they were the first generation in their family forced to attend school by the US government. From that unique beginning, and from that early-childhood culture shock and trauma, both my mother and father made it through an educational system rigged against them, graduated high school, and went to college—the first in their families. My mother earned her degree in education—she became a high school level math teacher. And my father received a degree in civil engineering—he became an engineer for the Arizona Department of Transportation. Both of them have been pioneers of Indigenous achievement in higher education and STEM careers. They may not be known and recognized by the larger Native community as STEM pioneers, but they are certainly my inspiration and the trailblazers to my career at NASA.

I grew up in Holbrook, AZ, a small border town to the Navajo Reservation. My brothers and I grew up, and attended school in the Holbrook School District, where we all graduated proud “Holbrook Roadrunners.”
Growing up, I didn’t have any examples or role models who went to prestigious private schools or went on to work at places like NASA. I knew I wanted to transcend the expectations of my family and my hometown, which is why I always strove for the highest grades in school, participated in all the school leadership positions and sought out all the high school summer enrichment programs. These are the programs that ended up transforming me from a self-doubting minority student into a solid college applicant with some awareness of my self-worth. They gave me the confidence to apply to, and to eventually be accepted to, Stanford University—an event that changed the course of my life.

Making the transition from small-town public school to prestigious private college was a big challenge. Nothing about my time at Stanford was easy, whether it was the rigorous academics or the constant financial struggle. Not to mention being separated from a tight-knit home community like the Navajo community for the first time. I was forced to learn quickly how to adapt, persevere, and overcome many challenges during my time at Stanford. Thankfully, there was a supportive community of BIPOC students who were going through the same challenges as I was. We all supported each other and made it through—not only graduating, but each of us moving on to do incredible things.

I was hired by NASA Jet Propulsion Laboratory mid-way through my senior year at Stanford. I was heavily involved with the American Indian Science and Engineering Society from the time that I was a high school freshman. I grew from there to be president of my high school AISES chapter, then became the Stanford AISES chapter president, and then National AISES Region 2 Student Representative. Along the way I received a 4-year scholarship from AISES to attend Stanford, and while there, I received 2 NASA internships through AISES. One placed me at NASA Goddard Space Flight Center and one at NASA Glenn Research Center. By the time I was ready to look for a job, AISES had helped give me a college education, 2 NASA internships, and a job opportunity with one of the most prestigious engineering institutions in the world. I met the NASA Jet Propulsion Laboratory recruiter at the AISES National Conference in 2007. From that interaction, I received an on-lab interview, and was hired soon after. I have been working as a Mechanical Engineer at NASA JPL for 12 years and counting.

DISM: Tell us about your significant milestone – when NASA’s InSight lander touched the surface of Mars. What were you feeling, and how was that experience?

Yazzie: NASA InSight was the first mission I worked on where I was tasked with leading the design and delivery of space flight hardware. Up until this point in my career, I supported missions as a test engineer or support engineer. When InSight successfully launched into space, it was the first time something I designed—something I touched with my own hands—went into space. And when it landed on Mars, it was the first time I sent something to another planet. I was completely thrilled, and overwhelmed with emotions when I saw the first set of pictures of my hardware on Mars. Considering where I came from, this achievement was monumental!
Being an engineer from a remarkably underrepresented community in STEM fields, it is a constant struggle to overcome imposter syndrome. I did not think I was a thriving or even adequate engineer at NASA. It’s a shame that it took an achievement like sending something to Mars to convince me that I belonged in my field, and that I belonged at NASA.

DISM: Can you tell us more about “Mars 2020”? What is the mission? How has the experience been?

Yazzie: Currently, I am the lead engineer for the Mars 2020 Drill Bits. We are sending the Mars 2020 Rover “Perseverance” to drill rock samples and save them in hermetically sealed tubes, so that we can eventually bring those samples back to Earth in future missions to determine if life exists on Mars. Additionally, this mission will study the history of rocky planets and conduct experiments that will pave the way for humans to travel to Mars. It’s really incredible to be part of another historic NASA mission. I’ve grown so much as an engineer—now sending my second flight hardware to Mars, but also being able to lead a team and be a mentor for the first time in my career. I’m very proud to have successfully delivered my parts to the rover, and very excited for the Mars 2020 launch in July 2020.

DISM: How has your Navajo background influenced your career?

Yazzie: Coming from an Indigenous background, I have a deep appreciation for the advancements of my family and ancestors before me. Considering that Native Americans weren’t granted basic civil rights in this country until 1968, it is remarkable that our people have not only overcome this historic oppression, but have been able to thrive and advance. I reflect on my own family, where as recent as one generation ago, my parents spoke no English, but learned in a small amount of time that education was the modern way to advance their people. My own academic achievements and this career I have been fortunate to achieve has all been made possible by the advancements of the Navajo people who have come before me. And it is for them that I use my privilege and platform to continue on.

DISM: What advice would you give to Native Americans wanting to pursue engineering?

Yazzie: Be resilient. It’s almost guaranteed that along your STEM journey, you will look around and not see very many others like you, from backgrounds like your own. But please understand that there are people in all directions of your life that are there to help you. Those before you, who want to help you succeed through mentorship and wisdom. Those beside you, who are on your same journey. And those behind you, who see you as an inspiration and role model. Recognizing that you have a full circle of support and inspiration will help you achieve any and all of your goals.

Create a Live Video Community (and Why You Would Want to)
LinkedIn
young black woman filming a video while playing guitar

There is a good chance that most people reading this have tuned into at least one live video over the last week. It’s something that is becoming increasingly popular, and is expected to continue to increase in popularity going forward. There are many good reasons why more influencers and businesses alike are turning to creating a live video community, and harnessing the power that it can offer. Now is the time to learn how to create a live video community and why it’s so important to do so.

“People are showing that they love live video and interacting with it in a big way,” explains Alexander Riesenkampff, the chief executive officer of GetVokl, a livestreaming platform. “We have helped many people build and grow their live video community, and know that as this field continues to grow, we will be helping many more.”

People tend to feel more urgency to watch a live video. Seeing that it’s live gets them interested. The area of live video offers a lot of potential for those who are brand influencers, businesses, or those who want to make a strong connection with their followers. Not only is viewing live video on the rise, but research shows that it tends to outperform recorded video.

Those interested in creating a live video community should spend a little time exploring how others have done it. GetVokl, for example, has many live communities that can be accessed, providing a good place to do a little homework and learn the ins and outs. Once you are ready to get started, GetVokl can help you create a larger community. They also make it easy to directly monetize the audience. The app allows each live video to be shown across multiple platforms at one time. This ensures that your video is live across all platforms, rather than being live on one and then having to post a recorded video to the others.

Here are 5 reasons why it’s a good idea to create a live video community:

  • Live video gives you the ability to increase engagement and interaction with your audience. It allows for immediate feedback and discussion. This helps to build authority, make a connection, and increase loyalty.
  • An effective marketing tool, creating a live video community can lead to an increase in sales and revenue. It gives all types of companies and influencers a way to increase their earnings.
  • Live video communities feel real and authentic. This is one of the reasons why people prefer it to recorded videos. Most recorded videos are heavily edited, yet people prefer the authenticity that comes with it being live.
  • There is a greater ability to make an impact when you engage in live video with your target audience. They can ask questions, provide immediate feedback, and get to know your personality more.
  • Audiences tend to watch for a longer period of time when the information is coming to them live, as opposed to in a recorded video. Keeping your target market watching longer makes for a more effective marketing experience.

“Creating a livestream community is something anyone can do,” added Riesenkampff. “Once you do it, you will see there are benefits. It’s like getting the chance to be with your people in the same room, even if they are thousands of miles away. Whether you hold Q&A sessions, offer how-to talks, host interviews, provide advice, or just offer fun looks into what you are doing, it leaves a powerful mark.”

GetVokl is an app that allows people to livestream across multiple platforms at one time. It’s free to use and ideal for podcasters, coaches, teachers, bloggers, reporters, or others who want their livestream to reach people on multiple platforms. It’s quick to set up and easy to use, requiring only minimal technical knowledge. GetVokl also features VCoin, which helps podcasters earn more money by letting people give tips or donations as the livestreaming takes place. To learn more about GetVokl or to download the app, visit the site: https://getvokl.com/.

 To learn more about how VCoin works, watch the video: https://www.youtube.com/watch?v=qroHqQY0IjY&feature=youtu.be.

About GetVokl:
GetVokl is a free livestreaming community platform built for podcasters, livestreamers, and hosts to unleash the potential of their audiences through interactive live shows that inspire and create vibrant communities. GetVokl allows a livestream to be broadcast over multiple social media platforms at one time. Join or create your live video community. To learn more about GetVokl, please visit https://about.getvokl.com.

Your Guide to Economically Surviving COVID-19
LinkedIn
Fingertip calculator calculator Calculation concept

By Kathryn Porritt

The financial impacts of COVID-19 are yet to be fully seen, but small business owners and entrepreneurs across the world are already seeing major impacts to their businesses. Many are scared, wondering what options they have to economically survive this time.

There are ways for businesses to survive – a business can even thrive during an economic downturn. It doesn’t matter if it’s a small business with less than five employees or a large corporation with 50,000 employees. Economic thriving is possible, even amid COVID-19.

Here’s how owners can create economic thriving:

Lead with Authority

Now is the time for owners to lead with authority. This time of transition and transformation can be a positive, powerful one if leaders show up for themselves and their businesses. Both their employees and their audience will feed off of the energy they show up with and produce. So, owners need to be the powerful leader and spokesperson who shows up for their team.

Brainstorm Ideas

It’s a key time for business owners to brainstorm ideas, both with their niche audience and with other business owners. The creative ideas that this process produces will allow an owner to figure out how to creatively pivot and shift their offerings to meet the needs of their audience. These ideas will help them navigate the rough waters with more ease and come up with their most creative offerings.

Think Big

Unfortunately, when times of chaos and crisis hit, many business owners start to fall into the trap of a scarcity mindset. This is the exact opposite of what needs to happen. Instead, this is a prime time to really think big, and outside of the box. Owners need to take the time to get crystal clear on their business goals and re-outline the steps needed to achieve them.

Know the Message

A businesses’ message and attitude need to remain positive. The message of a business can cause a ripple effect, from top down, so it’s paramount that owners find gratitude in their business, its offerings, and for their audience market. What is the key message that the business wants to promote? And how is that creating a positive impact in the market the business serves?

Own the Position of Authority

Now is a business owners’ time to shine by owning their authority in the marketplace they serve. Don’t be shy! This is the time for them to show their audience and the public why they deserve to be a market leader.

Stay Connected

More than ever, it’s times like these that connection is paramount. Business owners need to be connected to their market, their audience, and also their friends and loved ones – so that they can rest and recharge. Technology makes it possible to connect in a variety of ways, so take advantage of it!

Business owners can now take up their position of authority, own their expertise and lead powerfully. The world is craving positive, insightful and creative leaders with engaging solutions. Business owners need to take a slight pause, step back, and realize the opportunities before them. Instead of caving to fear and market unrest, they need to be pushing forward toward their goals. Just because the way to reach a goal may have changed for the owner, doesn’t mean the goal itself has changed. And, above all else, owners need to remember to rest and take care of themselves, so that they can continue to lead from the front.

Moving the Needle on DEI Hiring
LinkedIn
Three girls working on an engineering project in a science lab

The demand for workers in areas like healthcare, supply chain and others has never been more critical than it is today. Two businesses are now joining forces to offer solutions to help organizations find top candidates while ensuring their talent pool is diverse.

Black Women in Science and Engineering (BWISE), founded by Erika Jefferson to support underrepresented women in STEM through networking, mentorship, and career development, is partnering with Cambio, a multi-faceted recruiting and diversity platform founded by Neil Patwardhan and Bob Richards. Both organizations are focused on truly moving the needle on DEI (Diversity, Equity and Inclusion) hiring in meaningful way.

BWISE, with its professional job board and network of over 15,000 scientists, engineers and technologists, can focus on guidance to employers and diverse job seekers with a focus on black women in STEM. And Cambio, through its Diversity Engine and analytics, can spotlight diverse candidates and ensure biases are surfaced and focus on delivering top candidates.

BWISE is focused on bridging the leadership gap for Black women in STEM. It was founded with the purpose of supporting underrepresented women through networking, mentorship and career development. The group primarily consists of black women from middle management through senior leadership with degrees in the sciences, math and engineering (even if they no longer work in that field) who would like to connect with others.

Cambio’s mission is to create a more human experience in the world of recruiting and job searching with video, and make the process more transparent and fun by embracing the swipe culture of viral mobile applications. The company aims to speed up the hiring process and lead the way in diversity hiring by helping companies meet their workforce goals for 2020 and beyond.

For additional information on BWISE, click here.

For additional information on Cambio, click here.

A Passion for Equity in Education
LinkedIn
Karl Reid smiling for the camera

By Eric Addison

He didn’t fully realize it at the time, but as a high school student, Karl Reid had a few advantages that helped him achieve success against a backdrop of challenges. His work today, as a leading advocate for increasing college access, opportunity and success, seeks to spread those types of advantages more equitably across the educational landscape for students of all races, ethnicities, genders and economic circumstances.

Born in the Bronx and raised in Roosevelt, a predominantly African-American, working-class community on Long Island, Reid had parents who placed a high value on education and applied high standards to their children’s academic work. When he was admitted to a well-resourced, magnet high school near Roosevelt, a school with a majority white student body, it put him on a track to follow his older brother to the Massachusetts Institute of Technology. At MIT, he fully expected to continue being an outstanding student, so his first-semester struggles came as a shock.

“Suddenly, I was a college student who barely understood what was going on in lecture. I hadn’t learned yet to read ahead of class,” Reid says. “I could barely keep up with new information being presented to me, never mind ask a question. My score of 38 on my first physical chemistry exam was the final wake-up call.”

Reid came through the crisis by finding his internal drive (his “grit”), by applying it to a demanding regimen of independent study and by building beneficial relationships on campus. In his freshman year, he joined the National Society of Black Engineers (NSBE), a college-student-led organization with a mission to, “increase the number of culturally responsible black engineers who excel academically, succeed professionally and positively impact the community.” Reid credits NSBE with building his leadership skills during his tenure as vice president of MIT’s NSBE chapter in his junior year, and subsequently as the Society’s national chair. He left MIT in 1985 as a Tau Beta Pi scholar with two academic degrees: A Bachelor of Science and Master of Science in materials science and engineering.

Later, in 1991, years into a successful career in the burgeoning computer industry, Reid had a crucial experience that clarified his purpose and changed his life’s work. Reading Jonathan Kozol’s Savage Inequalities, a seminal volume about educational disparities in the United States, he saw how his own experience as a K–12 student fit into a broad pattern of discrimination. He finished the book determined to do something about the problem.

Reid left the computer field to return to MIT, where he worked in positions of progressive responsibility to increase diversity at his alma mater—eventually becoming associate dean of undergraduate education and director of the Office of Minority Education—and took the opportunity to earn a Doctor of Education at Harvard University. His next employer was the United Negro College Fund (UNCF), where he oversaw new program development, research and capacity building for the organization’s 37 historically black colleges and universities and held the title of senior vice president for research, innovation and member college engagement.

In June 2014, Dr. Reid made another auspicious return, this time to NSBE as executive director. Based at the Society’s World Headquarters building in Alexandria, Virginia, he supports NSBE’s National Executive Board, and NSBE’s 25,000 in reaching the main goal of the Society’s 10-year strategic plan: To partner with educational institutions to end the underrepresentation of blacks in engineering in the U.S. by producing 10,000 black engineers annually in the country, by 2025. He has also helped nurture NSBE’s impressive growth abroad: A large percentage of the Society’s members now reside in Africa.

Dr. Reid’s diversity and inclusion work outside of NSBE—most notably his foundational and leadership role with the 50K Coalition and his membership on the National Academies of Science, Engineering, and Medicine’s Committee on Addressing the Underrepresentation of Women of Color in Tech—also supports the Society’s mission. And he has authored a book, Working Smarter, Not Just Harder: Three Sensible Strategies for Succeeding in College…and Life, which was published in 2017.

Dr. Reid admits the societal problems he has chosen to solve are large and intractable, but after 22 years of rising daily to the challenge, he believes the statistics are moving in the right direction.

“Seeing young people grow in intellect and character and go on to achievements in STEM that benefit their families, their communities, their nation and themselves is a priceless experience,” Dr. Reid says. “Our work is difficult, but the rewards are great.”

Band-Aid Announces it Will Finally Make Bandages For Darker Skin Tones
LinkedIn
band-aid

In response to recent worldwide support for Black Lives Matters protests, Band-Aid announced last week that it will be expanding its product line to include bandages with a range of skin tones.

“We hear you. We see you. We’re listening to you,” the company wrote on Instagram. “We stand in solidarity with our Black colleagues, collaborators and community in the fight against racism, violence and injustice. We are committed to taking actions to create tangible change for the Black community.⁣”

The bandages will come in light, olive, and darker shades of brown and black tones, to reflect the diversity of consumers who need bandages.

Other companies had already stepped in to fill the void, including Tru-Colour, a company started by a white man.

Toby Meisenheimer had adopted a black son and wanted to “affirm and celebrate his son’s identity” for who he was. Started in 2014, Tru-Colour provides skin-tone shade bandages and kinesiology tape for people of every skin color—and their products were picked up by Target stores nationwide in 2018.

In addition to the change, Band-Aid says they will be making a donation to Black Lives Matter.

Continue on to the Good News Network to read the complete article.

Meet the Woman Behind Space X, President and Engineer Gwynne Shotwell
LinkedIn
Gwynne Shotwell smiling for the camera

This past weekend, the United States made history when Elon Musk’s SpaceX launched the Dragon Crew capsule into space, the first U.S. mission from U.S. soil since 2011. SpaceX is primarily associated with Musk, as he was the founder of the company, but many people don’t know about the company’s president and chief operating officer, Gwynne Shotwell.

Now responsible for SpaceX’s operations and growth, Shotwell has been working with SpaceX since the company was founded in 2002 and was immediately put on the board of directors. She earned her bachelor’s and master’s degree in Mechanical Engineering and Applied Mathematics from Northwestern University and previously worked with The Aerospace Corporation and Microcosm Inc. in El Segundo, California. Wanting to apply her skills in engineering in a hands-on environment, Shotwell worked with The Aerospace Corporation in military space research, technical work, spacecraft design and thermal analysis. She spent much of her time specifically studying small spacecraft design and how to navigate such a spacecraft in and out of the cosmos. She later went on to work Microcosm Inc, a rocket building company, where she oversaw business development.

Having both the skills and knowing the ins and outs of spacecraft and business, Shotwell’s expertise at SpaceX still stands. Under her supervision, SpaceX has launched five billion dollars’ worth of crafts with the Falcon vehicle family and has now become the first privately owned business to send astronauts into space. Additionally, Shotwell recently became a member on the board of directors for Polaris, an automotive vehicle manufacturing company, and serves in many STEM-related programs. Her work in these areas have earned her several awards, including a spot in the 2012 Women in Technology Hall of Fame and as one of Forbes’ Magazine’s Top 50 Women in Tech.

Through all of her successes, it seems as if Shotwell has more large-scale accomplishments to come. As part of a multi-billion dollar deal with NASA, SpaceX will continue to work on a transportation system to take the first humans to Mars.

Get to Know Reaching Out MBA (ROMBA)
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By Aidan Currie

Hello and Happy Pride 2020! This will certainly be one of the most unusual Pride months on the books, and it’s important that we continue to find the silver linings in life and work during these tumultuous times.

I have the great pleasure of being the Executive Director at Reaching Out MBA, a nonprofit that for more than twenty years has worked to increase the influence of the LGBT+ community in business by educating, inspiring and connecting MBA students and alumni. We run programming throughout the year – including a Fellowship program that provides a minimum of $20,000 to students selected by their schools – to ensure LGBT+ MBAs connect and learn from others in business, have access to recruitment opportunities, and spaces for our community to gather and inspire each other.

Like everyone, the MBA community has been greatly impacted by COVID-19, in the short term with altered or rescinded summer internships –  and in the longer term with uncertainty in the jobs market that students will encounter upon graduation.

But here’s the good news. In these difficult times, many of our organization partners have shown outstanding leadership by quickly re-configuring what a summer internship can look like in the MBA community. This means providing interns with an opportunity to re-imagine their traditional internships and take the summer to give back by supporting a nonprofit of their choice as we manage through these difficult times.

For example, Corey Fowler, a Reaching Out Fellow completing his first year of Tepper School of Business (Carnegie Mellon University), has been able to pivot from his planned internship at Boston Consulting Group in Pittsburgh. BCG has offered Corey the opportunity to join the Reaching Out MBA team as we work to develop engaging virtual events that continue to serve the needs of our students and alumni in the wake of COVID-19.

I spoke to Corey recently about how this program came about. “Given this global crisis, BCG developed a Social Impact Ambassadorship that enables incoming summer consultants to spend their summer working with a nonprofit of their choosing instead of the traditional client experience. This allows interns to give back to organizations they care about, either through front-line service in their community or skill-based volunteerism.”

When asked why he chose Reaching Out MBA, Fowler says: “As a ROMBA Fellow, I’ve been involved with the organization since the early days of my MBA experience and have seen first-hand the impact that Reaching Out has on the LGBT+ community.  I thought long and hard about where I would have the most impact. In the end, working with Reaching Out was the best way for me to leverage my skills and personal experience to support the LGBT+ community.”

How do you hope you can make a difference in the fight against COVID 19 this summer? Says Fowler, “organizations all over the world are having to significantly rethink their operations in light of COVID-19.  I’d like to look back on this summer experience and feel proud that I used my education and skills to help an organization that has done so much for the historically marginalized LGBT+ community.  From a professional growth perspective, I am hoping to sharpen my contingency and crisis planning skills that I think will benefit me throughout my consulting career.”

We thank all of our partners who have decided to continue their support of Reaching Out MBA in these difficult times, in part by donating their human capital to help raise up nonprofits and other community organizations as we continue to serve our constituents.

Merck Virtual Engagement and Educational Experience and Virtual Business Opportunity Fair
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Merck business fair

Merck’s Virtual Engagement Center will offer two tracks for Diverse Suppliers:

The Merck Global Economic Inclusion & Supplier Diversity Educational Experience (kick-off May 21, 2020) is a webinar series geared toward the developing the knowledge of diverse suppliers in the marketplace.

These monthly sessions will give diverse suppliers a leg-up and get them ready to pitch their capabilities and services, while learning how to set themselves apart and ultimately win the business.

Register Here

The Virtual Business Opportunity Fair, June 17, 2020, one of two LIVE events in 2020, that will provide the opportunity for diverse suppliers to engage with Merck’s supply chain professionals, Prime Suppliers and Advocacy Organizations during a virtual tradeshow.
Register Here

Supplier development and diversity are critical to our mission of Inventing for Life. We are excited to deploy these two exciting programs as part of the Virtual Engagement Center and hope you will join us.

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