First Passengers Travel Safely on a Hyperloop
LinkedIn
Josh Giegel and Sara Luchian aboard the Virgin hyperloop

Transportation history was made today in the Nevada desert, where Virgin Hyperloop tested human travel in a hyperloop pod for the first time.

“For the past few years, the Virgin Hyperloop team has been working on turning its ground breaking technology into reality,” said Sir Richard Branson, Founder of the Virgin Group. “With today’s successful test, we have shown that this spirit of innovation will in fact change the way people everywhere live, work, and travel in the years to come.”

Josh Giegel, Co-Founder and Chief Technology Officer, and Sara Luchian, Director of Passenger Experience, were the first people in the world to ride on this new form of transportation. The test took place at Virgin Hyperloop’s 500 meter DevLoop test site in Las Vegas, where the company has previously run over 400 un-occupied tests.

“When we started in a garage over 6 years ago, the goal was simple – to transform the way people move,” said Josh Giegel, Co-Founder and Chief Technology Officer of Virgin Hyperloop. “Today, we took one giant leap toward that ultimate dream, not only for me, but for all of us who are looking towards a moonshot right here on Earth.”

The occupants made their maiden voyage on the newly-unveiled XP-2 vehicle, designed by BIG – Bjarke Ingels Group and Kilo Design, which was custom-built with occupant safety and comfort in mind. While the production vehicle will be larger and seat up to 28 passengers, this 2-seater XP-2 vehicle was built to demonstrate that passengers can in fact safely travel in a hyperloop vehicle.

“Hyperloop is about so much more than the technology. It’s about what it enables,” said Sara Luchian, Director of Passenger Experience for Virgin Hyperloop. “To me, the passenger experience ties it all together. And what better way to design the future than to actually experience it first-hand?”

Sultan Ahmed Bin Sulayem, Chairman of Virgin Hyperloop, watched this historic passenger testing first-hand.

“I had the true pleasure of seeing history made before my very eyes – to witness the first new mode of mass transportation in over 100 years come to life,” said Sultan Ahmed Bin Sulayem, Chairman of Virgin Hyperloop and Group Chairman and CEO of DP World. “I have always had tremendous faith in the team at Virgin Hyperloop to transform this technology into a safe system, and today we have done that. We are one step closer to ushering in a new era of ultra-fast, sustainable movement of people and goods.”

The testing campaign, from the beginning stages all the way through to today’s successful demonstration, was overseen by the industry-recognized Independent Safety Assessor (ISA) Certifer. Having undergone a rigorous and exhaustive safety process, the XP-2 vehicle demonstrates many of the safety-critical systems that will be found on a commercial hyperloop system and is equipped with a state-of-the-art control system that can detect off-nominal states and rapidly trigger appropriate emergency responses.

Continue on to Virgin Hyperloop to read the full press release

Photo Credit: Virgin Hyperloop

 

NASA’s First Black Man to Arrive at Space Station for Long-term Stay
LinkedIn
NASA astronaut Victor Glover is seen during a NASA event where it was announced that he, and NASA astronaut Mike Hopkins are assigned to the first mission to the International Space Station onboard SpaceXs Crew Dragon

By Anna Sokiran

On November 17th, Victor Glover became the first African-American astronaut to begin a full six-month stay on the orbiting lab.

Victor is making history, joining the list of the Firsts Black Astronauts from NASA. The first-ever African-American man to join the NASA astronaut program was an Air Force test pilot Ed Dwight in 1961. He became the first astronaut candidate but never went to space. Guion S. Bluford Jr. was the first African-American in space in 1983, and Mae Jemison was the first African-American woman in 1992. In the past 20 years of people living on the International Space Station, the extended crew never included a black astronaut.

Along with other astronauts on SpaceX Crew Dragon, Victor Glover, will be staying on the I.S.S. for the next six months. Out of the 300 NASA astronauts to reach the International Space Station, he is not the first Black astronaut to visit the Station, 15th, to be exact. But he is the first one to stay on I.S.S. longer than a few weeks.

In 2021 Victor is likely to be followed by Jeanette Epps, who would be the first Black woman to become a member of the extended I.S.S. crew. Victor Glover is now the pilot and second-in-command on the capsule, named Resilience. In the next six months, he will be fulfilling the duties of the Flight Engineer.

NASA finally certified SpaceX to fly astronauts on its Crew Dragon spaceship, just days before its next launch
LinkedIn
Four Space X astronauts seated in SpaceX's Crew Dragon

SpaceX is about to launch four astronauts in the first human-rated commercial spacecraft.

This won’t be SpaceX’s first human mission. The NASA astronauts Bob Behnken and Doug Hurley climbed aboard the company’s Crew Dragon spaceship this summer, rocketed into Earth’s orbit, and docked to the International Space Station. After two months of living and working at the space station, they climbed back into the Crew Dragon, screamed through the atmosphere, and safely parachuted back to Earth.

But that whole mission was considered a demo — a critical step for gaining NASA’s human-spaceflight certification.

On Tuesday, NASA announced it had finally certified SpaceX’s whole launch system for human spaceflight.

That decision was the result of the agency’s flight-readiness review, in which experts and officials spent two days reviewing SpaceX’s Falcon 9 rocket, the Crew Dragon spaceship, the software, and mission operations.

The certification came just days before SpaceX’s next planned astronaut launch, which is scheduled for Saturday. The company has already perched a new Crew Dragon on the rocket in preparation for that mission, its longest and most critical yet. Called Crew-1, the round-trip mission to the space station is the first of six that Elon Musk’s rocket company has contracted with NASA.

“People tend to think it’s just the spacecraft, but it’s the spacecraft, it’s the launch vehicle, it’s all the processing on the ground, it’s how you do your mission operations. All that will safely fly our crew up to the International Space Station and back and then recover,” Kathy Lueders, who leads NASA’s human-spaceflight program, said in a Tuesday press briefing. “You’ve shown us the data, and we trust you to do that. It’s a big trust factor here.”

If weather permits, SpaceX’s Falcon 9 will launch the Crew Dragon into space on Saturday at 7:49 p.m. ET. On board will be astronauts Mike Hopkins, Victor Glover, Shannon Walker, and Soichi Noguchi. They should dock to the space station eight and a half hours later, where they will stay for about six months, marking the longest human spaceflight in US history.

When it’s time to come home, the astronauts will climb back into the Crew Dragon, which will remain attached to the space station during their stay, then weather a fiery fall through Earth’s atmosphere.

“The crew’s lives are in our hands — very important responsibility,” Lueders said.

Continue on to Business Insider to read the full article. 

Photo Credit: Space X via NASA

Six Apps that Help you Stick to a Budget
LinkedIn
A cartoon of six smart phone being held by a group of hands, displaying various screens

In these days of furloughs, layoffs, and shortened hours, when many people are struggling to pay their rent, figure out how to manage their bills, and looking askance at their college loans, it can help to have a solid financial app to assess your situation, create a budget, figure out exactly what you can (or can’t) afford, work with those pesky and confusing figures, find a better way to save, or just keep from panicking.

We asked four staff members from The Verge to talk about what they used to keep financially sane, and here’s what they recommended.

Buxfer: All Around Accounting

First of all, I need to admit that I monitor my finances in an absurdly old-fashioned way. I don’t use an app that downloads all of my accounts and tracks everything for me (although I have played around with Mint a bit). Instead, I enter all of my expenses and income manually into my accounting software and then check off which expenses have cleared at the end of the month. That way, I can “pay” many of my bills ahead of time by entering them before the payments are actually made and end up with a much clearer picture of how much cash I’ll have available afterward.

For years, I used native accounting software that just sat on my personal computer, like Microsoft Money. In fact, I held on to Money for several years after Microsoft sunsetted it but still kept it available as a download. (Thank you for that, Microsoft!) However, I found out how much of a mistake that was the day my computer decided to (figuratively) crash and burn. I had a backup, so I wasn’t in much trouble — except I decided I didn’t want to be dependent on a backup. I wanted to be able to access my data from the cloud, so I could access it from a computer or from my phone. However, I still enter it manually.

It took a while, but I found Buxfer. This personal accounting software is simple to learn, easy to use, and flexible enough so that, while it will happily download all of your data for you, it will also let you manually enter your expenses and income (something most other current accounting apps do not). Buxfer does pretty much everything more well-known accounting apps do: it downloads your accounts (if you want it to), tracks your budget, lets you know how you’re doing using charts and tables, follows your investments, and lets you set goals for, say, saving up for a home or paying down a credit card. It even lets you split bills with a spouse or a roommate, so you can track who is paying for what.

If you only need something to manually add expenses and income to, Buxfer is free to use. If you want more sophisticated features — like, for example, automatic syncing with your bank and credit card accounts or automatic tagging of your accounts (so you can easily find “utilities” or “mortgage”) — then a “Pilot” account costs $2 / month. The cost increases up to $10 a month, depending on how many features you need.

I really like Buxfer. It has a clean, understandable interface; lets you choose how many of your features you want to use (and lets you ignore the others); and doesn’t bother you with intrusive ads — even on the free version. And although I was using the free version, when I had a question, I got a prompt reply to my email. Buxfer may not be as well-known as Quicken or YNAB, but it’s certainly worth checking out. —Barbara Krasnoff, reviews editor

Credit Karma:  Keep your Data Secure

A couple of years ago, I needed to find a company (cheap or free) that I could use for identity monitoring, and someone at work recommended Credit Karma. I soon found out that, in signing up for Credit Karma, I was signing up for much more than just identity monitoring.

Credit Karma watches all of your accounts for possible data breaches, monitors your credit standing and notifies you when it changes and why, and helps you to do things like lock your credit so that it’s harder for somebody to open an account in your name, among other services. It also offers links to information about buying a home, buying or leasing a car, paying down an overdrawn credit card, and other financial services. There is an entire section on financial relief, which could be very useful for those impacted by the current situation.

The site makes a variety of suggestions for low-interest credit cards, loans, and other financial instruments. Of course, these suggestions aren’t given strictly out of the kindness of its heart — you know that Credit Karma is getting compensated if you take it up on any of its offers — but I’ve checked out a few of its deals, and most of them aren’t bad. For example, one of their savings accounts offered considerably more interest than my local bank, without charging anything extra. (Unfortunately, when interest rates began to dive, the usefulness of that particular account dove with it.)

Unlike most of the other apps mentioned here, Credit Karma will not help you pay your bills or track your bank account. But it does offer some really useful information and services, and while I don’t check it more than once a month or so, I find it helps me make sure my finances are safe and on the right track. —Barbara Krasnoff

Continue to The Verge to read the full article

Scientists Have Discovered a Genuine Room-Temperature Superconductor
LinkedIn
Superconductor stock image

By Joel Hruska

The search for a truly room-temperature superconducting material has been one of the great Holy Grails in engineering and physics. The ability to move electricity from Point A to B with zero resistance and hence no losses would be a game-changer for human civilization.

Unfortunately, until today, every known superconductor still required very cold temperatures. Today, scientists announced they’ve achieved superconducting at 59 degrees Fahrenheit/15 Celsius. While this is still a bit chilly, you can hit 59F in a well air-conditioned building. This is a genuine breakthrough, but it doesn’t immediately clear the path towards easy deployment of the technology.

At extremely low temperatures, the behavior of electrons through a material changes. At temperatures approaching absolute zero, electrons passing through a material form what are known as Cooper pairs. Normally, single electrons essentially ping-pong through the ionic lattice of the material they are passing through. Each time an electron collides with an ion in the lattice, it loses a tiny amount of energy. This loss is what we call resistance. When cooled to a low enough temperature, electrons behave dramatically differently. Cooper pairs behave like a superfluid, meaning they can flow through material without any underlying energy loss. Tests have demonstrated that current stored inside a superconductor will remain there for as long as the material remains in a superconductive state with zero loss of energy.

There are two problems yet standing between us and a more effective exploitation of this discovery. First, we aren’t sure exactly why this combination of elements works in the first place. The research team used sulfur and carbon, then added hydrogen, forming hydrogen sulfide(H2S) and methane (CH4). These chemicals were placed on a diamond anvil and compressed, then exposed to a green laser for several hours to break sulfur-sulfur bonds. This much is known. Unfortunately, determining the exact composition of the material has proven impossible thus far. The diamond anvil prevents the use of X-rays, and existing technologies that can work around that problem aren’t capable of locating hydrogen atoms in a lattice. The team’s efforts to characterize and understand its own discovery are still ongoing.

Continue to ExtremeTech to read the full article.

2 Scientists Awarded Nobel Prize In Chemistry For Genome Editing Research
LinkedIn
Emmanuelle Charpentier and Jennifer Doudna at an event together

By Nell Greenfield Boyce and Mark Katkov

The Nobel Prize in chemistry was awarded this year to Emmanuelle Charpentier and Jennifer Doudna for their work on “genetic scissors” that can cut DNA at a precise location, allowing scientists to make specific changes to specific genes.

“This technology has had a revolutionary impact on the life sciences, is contributing to new cancer therapies and may make the dream of curing inherited diseases come true,” the Nobel Committee said in announcing the prize.

Already, doctors have used the technology to experimentally treat sickle cell disease, with promising results.

While some research advances take decades for people to fully appreciate how transformative they are, that wasn’t the case for this new tool, known as CRISPR-Cas9.

“Once in a long time, an advance comes along that utterly transforms an entire field and does so very rapidly,” says Francis Collins, director of the National Institutes of Health, which has long supported Doudna’s research. “You cannot walk into a molecular biology laboratory today, working on virtually any organism, where CRISPR-Cas9 is not playing a role in the ability to understand how life works and how disease happens. It’s just that powerful.”

Since scientific papers were published in 2011 and 2012 describing the work, Charpentier says people had repeatedly suggested to her that it was worthy of a Nobel Prize.

“It was indeed mentioned to me a number of times, maybe more than what I would have liked, that one day this so-called discovery may be awarded the Nobel Prize,” Charpentier said in a press briefing.

Still, even after winning other big awards, she says, that possibility didn’t completely hit her until Goran K. Hansson, the secretary-general of the Royal Swedish Academy of Sciences, called to tell her the news.

“I was very emotional, I have to say,” says Charpentier, who added that she had been told that winning a Nobel is always a big surprise and feels unreal. “Obviously, it’s real, so I have to get used to it now.”

There’s been an ongoing feud, including a fight over lucrative patents, over who deserves the most credit for the development of CRISPR-Cas9.

“It’s a big field and there’s a lot of good science being done in this field. But we have decided this year to award the prize to Charpentier and Doudna, and I can only say that,” said Claes Gustafsson, chair of the Nobel Committee for Chemistry, when asked if the committee had considered including anyone else in the prize.

Continue on to NPR to read the complete article.

Photo Credit: Peter Barreras/Invision/AP and NPR

Virtual Events Take Center Stage
LinkedIn
young woman on tablet outside

By Innovate Marketing Group

As the live events industry awaits COVID-19 regulations, guidelines, and phase rollouts; innovations and digital opportunities arise, virtual events take center stage, and the importance of an events agency and planner sustains.

Why go virtual? Virtual events have proven to be an effective and efficient way to convey content and engage attendees. Experts shared that future events will incorporate a digital aspect as a hybrid-type model as the events industry seeks to widen their audience and maintain contingency plans. Events will see more virtual aspects embedded into their programs moving forward.

Going virtual also brings market share and new opportunities.
“Some companies that were previously on hold to wait out COVID-19 have either pivoted to virtual or seriously considering since the recovery is so uncertain. Business still needs to go on. Leadership conferences, educational and training are still vital for companies,” said Amanda Ma, chief experience officer of Innovate Marketing Group.

All of the different elements of a virtual event need to be coordinated into one impactful and engaging experience. The event agency’s role includes helping guiding businesses to pivot to the new normal, advising and adjusting contract changes, applying event strategies to help meet goals, vendor coordination and recommendations, program management and managing multiple tracks, marketing and communication, incorporating sponsors and stakeholders and the guest experience.

Some of the many benefits of pivoting to virtual include:

  • Cost savings and lower cost per guest attending
  • Access to a wider audience and reach, and not limited by location
  • Replay capabilities and reusable on demand content
  • Lower carbon footprint and less impact on the environment
  • Attendee engagement
  • Opportunity to get creative and engage viewers in new ways
  • Metrics, instant data tracking and capture, and gaining new insights
  • Virtual events eliminate the need for a venue, catering, rentals, stage, décor, photographer, videographer, transportation, etc.
  • Taking action – calls to action link in right away; connect, survey, polling, Q&A and donate

Some challenges in comparison to a live event include emotion and energy, stimulations such as touch, taste and smell, memory and recall, networking, and viewer attention span.
Innovate Marketing Group also shares top best practices in going virtual, such as setting your goals on information, education, message, attendee and sponsor engagement, networking, etc.

Format: Determine your virtual event format – webinar, webcast, pre-recorded sessions, simu-live, live streaming, networking, exhibitors.

Registration: Reconsider the registration process, including number of users who will be accessing the website, personal data, payment processing safety, and customized questions per data you would like to collect.

Keep Your Audience Engaged: with tools such as live polling, question and answer sessions, networking opportunities, gamification, live leader boards, rewards and social media feeds. Maintain your event experience by making your guests feel involved and connected to your program. We are in the planning stages of a 3,000 people walk/run event, and one of the ideas is on the day of the event to have a virtual DJ play during the walk and the organization lowers the volume if messages need to be communicated. The music is based on what the organizers want. This way while people are walking, they can stay connected as part of the program.

Pre-Event Communication & Marketing: Communication and marketing are key. Unlike an in-person event where they must get dressed up, drive to the event, and spend more time to prepare for the event, a virtual event is simply a login to a platform. Therefore, it is very important to send out reminders and build up the anticipation of the event. In a recent virtual event, we advised the client to ask for the attendee’s cell phone number.

So, in addition to email reminders, the week of event and day of, a text notification was sent out to all attendees. We received great feedback for putting that in place. It reminded folks the virtual event is coming up and to tune in. Digital marketing, promotion, advertisement, and video content is still very important for a virtual event, before broadcasting on your event day.

Surprise and Delight Before the Event: Sending a swag bag prior to the event with items relevant to the event. For an upcoming conference, we are sending a box with a blue light blocking glasses, candle, custom door handle, notebook, T-shirt, and a coffee tumbler. We have a special note to go along with this kit to kick off the conference mindset. On the day of the conference, we asked everyone to wear the shirt provided. One less worry about what to wear on “top.”

Content is King: Offer educational, relevant, timely and meaningful content that people will want to hear. It is vital to create content that captivates guests, sparks their creativity and results in productivity.

Do Not Try to Replicate Your Live Event: Instead, look for new opportunities but stay true to purpose of your event. Keep principle of why your guests were coming together, and make it part of the equation.

Test, Test, and Test Again: Technical difficulties may occur, and it often distracts from your event. Have a run through with your speakers and moderator in advance and test the virtual release on your platforms.

Navajo Roots Trailblaze a Path to Mars
LinkedIn
Aaron Yazzie's headshot

Aaron Yazzie continues to set his sights higher at NASA’s Jet Propulsion Laboratory. With a Diné (Navajo) background, he earned his Bachelor of Science in Mechanical Engineering from Stanford University, and as a Mechanical Engineer with a focus on Sample Acquisition and Handling at NASA, Yazzie designs mechanisms for acquiring geological samples from other planets.

Diversity in STEAM Magazine had a chance to talk with Yazzie about his Native American background and how it influenced his journey to NASA.

DISM: Can you tell us about your background and journey to becoming a mechanical engineer at NASA?

Yazzie: I was born in Tuba City, Arizona, on the Navajo Reservation. I was born to parents who were 1st generation college students in their families—families that have had traditional Diné upbringings. Their first language was Dinébizaad (Navajo Language), their first known homes were our traditional Diné Hooghan (Navajo Hogan Houses/Dwellings). They learned the English language in elementary school, where they were the first generation in their family forced to attend school by the US government. From that unique beginning, and from that early-childhood culture shock and trauma, both my mother and father made it through an educational system rigged against them, graduated high school, and went to college—the first in their families. My mother earned her degree in education—she became a high school level math teacher. And my father received a degree in civil engineering—he became an engineer for the Arizona Department of Transportation. Both of them have been pioneers of Indigenous achievement in higher education and STEM careers. They may not be known and recognized by the larger Native community as STEM pioneers, but they are certainly my inspiration and the trailblazers to my career at NASA.

I grew up in Holbrook, AZ, a small border town to the Navajo Reservation. My brothers and I grew up, and attended school in the Holbrook School District, where we all graduated proud “Holbrook Roadrunners.”
Growing up, I didn’t have any examples or role models who went to prestigious private schools or went on to work at places like NASA. I knew I wanted to transcend the expectations of my family and my hometown, which is why I always strove for the highest grades in school, participated in all the school leadership positions and sought out all the high school summer enrichment programs. These are the programs that ended up transforming me from a self-doubting minority student into a solid college applicant with some awareness of my self-worth. They gave me the confidence to apply to, and to eventually be accepted to, Stanford University—an event that changed the course of my life.

Making the transition from small-town public school to prestigious private college was a big challenge. Nothing about my time at Stanford was easy, whether it was the rigorous academics or the constant financial struggle. Not to mention being separated from a tight-knit home community like the Navajo community for the first time. I was forced to learn quickly how to adapt, persevere, and overcome many challenges during my time at Stanford. Thankfully, there was a supportive community of BIPOC students who were going through the same challenges as I was. We all supported each other and made it through—not only graduating, but each of us moving on to do incredible things.

I was hired by NASA Jet Propulsion Laboratory mid-way through my senior year at Stanford. I was heavily involved with the American Indian Science and Engineering Society from the time that I was a high school freshman. I grew from there to be president of my high school AISES chapter, then became the Stanford AISES chapter president, and then National AISES Region 2 Student Representative. Along the way I received a 4-year scholarship from AISES to attend Stanford, and while there, I received 2 NASA internships through AISES. One placed me at NASA Goddard Space Flight Center and one at NASA Glenn Research Center. By the time I was ready to look for a job, AISES had helped give me a college education, 2 NASA internships, and a job opportunity with one of the most prestigious engineering institutions in the world. I met the NASA Jet Propulsion Laboratory recruiter at the AISES National Conference in 2007. From that interaction, I received an on-lab interview, and was hired soon after. I have been working as a Mechanical Engineer at NASA JPL for 12 years and counting.

DISM: Tell us about your significant milestone – when NASA’s InSight lander touched the surface of Mars. What were you feeling, and how was that experience?

Yazzie: NASA InSight was the first mission I worked on where I was tasked with leading the design and delivery of space flight hardware. Up until this point in my career, I supported missions as a test engineer or support engineer. When InSight successfully launched into space, it was the first time something I designed—something I touched with my own hands—went into space. And when it landed on Mars, it was the first time I sent something to another planet. I was completely thrilled, and overwhelmed with emotions when I saw the first set of pictures of my hardware on Mars. Considering where I came from, this achievement was monumental!
Being an engineer from a remarkably underrepresented community in STEM fields, it is a constant struggle to overcome imposter syndrome. I did not think I was a thriving or even adequate engineer at NASA. It’s a shame that it took an achievement like sending something to Mars to convince me that I belonged in my field, and that I belonged at NASA.

DISM: Can you tell us more about “Mars 2020”? What is the mission? How has the experience been?

Yazzie: Currently, I am the lead engineer for the Mars 2020 Drill Bits. We are sending the Mars 2020 Rover “Perseverance” to drill rock samples and save them in hermetically sealed tubes, so that we can eventually bring those samples back to Earth in future missions to determine if life exists on Mars. Additionally, this mission will study the history of rocky planets and conduct experiments that will pave the way for humans to travel to Mars. It’s really incredible to be part of another historic NASA mission. I’ve grown so much as an engineer—now sending my second flight hardware to Mars, but also being able to lead a team and be a mentor for the first time in my career. I’m very proud to have successfully delivered my parts to the rover, and very excited for the Mars 2020 launch in July 2020.

DISM: How has your Navajo background influenced your career?

Yazzie: Coming from an Indigenous background, I have a deep appreciation for the advancements of my family and ancestors before me. Considering that Native Americans weren’t granted basic civil rights in this country until 1968, it is remarkable that our people have not only overcome this historic oppression, but have been able to thrive and advance. I reflect on my own family, where as recent as one generation ago, my parents spoke no English, but learned in a small amount of time that education was the modern way to advance their people. My own academic achievements and this career I have been fortunate to achieve has all been made possible by the advancements of the Navajo people who have come before me. And it is for them that I use my privilege and platform to continue on.

DISM: What advice would you give to Native Americans wanting to pursue engineering?

Yazzie: Be resilient. It’s almost guaranteed that along your STEM journey, you will look around and not see very many others like you, from backgrounds like your own. But please understand that there are people in all directions of your life that are there to help you. Those before you, who want to help you succeed through mentorship and wisdom. Those beside you, who are on your same journey. And those behind you, who see you as an inspiration and role model. Recognizing that you have a full circle of support and inspiration will help you achieve any and all of your goals.

Starting From a Company of One
LinkedIn
Brian Geisel headshot

The U.S. Small Business Administration (SBA) has named Brian Geisel, CEO of Geisel Software, the Massachusetts Small Business Person of the Year for 2020.

Geisel Software is a custom software development company that specializes in the medical device and robotics industries and whose clients include FLIR Systems, Medica, iRobot, the U.S. Department of Veteran’s Affairs, Carbon Black and more.

After spending years as an industry consultant, Geisel started the company out of a loft in 2011. By 2015, Geisel had added his first full-time employee and a couple of interns. In 2017, the company moved to a space in the Higgins Armory and sales started to take off.

Today the company occupies a large office space in the Worcester Business Center and employs a large staff of permanent employees, contractors, freelancers and interns. Sales have grown at 83 percent CAGR since 2017.

“I am honored to be recognized by the SBA and I am profoundly grateful to Massachusetts’s incredible support programs that have helped with so many aspects of growing our business,” commented Geisel. “And while the award says Small Business Person of the Year, it really reflects the commitment, hard word and exceptional talents of everyone at Geisel Software so I’m really excited for my team.”

Diversity in STEAM Magazine asked Geisel a few questions about his own journey in business:

Diversity in STEAM: What is your educational background?

Brian Geisel: My educational background is pretty non-traditional. I picked up a few books in junior high on computer programming and taught myself from there. By the time I graduated high school, I was considering entering the professional world. I went to Rochester Institute of Technology for one year, skipped to senior level computer science courses and then took the early retirement package. I feel strong that education is really important, but it may or may not come through traditional channels.

DISM: Why did you start your own company?

Geisel: I knew that no matter what I did, it would only ever be the work of one person so I started the company to scale. With a team, you have this multiplication effect like compound interest that gives you an opportunity to have a real, tangible positive impact on the world.

DISM: What has been your biggest challenge as a business owner?

Geisel: We founders tend to start companies out of our superpower — something we’re really great at. For me, that was writing software. Suddenly, you find that you need to be really good at running and growing a business and your old superpower can even become a liability. That becomes a tremendous challenge on many levels.

DISM: What advice would your give others who want to start their own business?

Geisel: Never let low self-confidence be your guide in starting a business. There are plenty of great reasons to start a business and plenty not to, but self-esteem should never be one of them. Do you want to know a secret? None of us knew going in that this would work. That’s the nature of business. You learn to embrace it. So, if you want to start something, get out of your own way and get going!

Geisel has been featured as a thought leader in Entrepreneur Magazine, Bloomberg Business, The BBC, Forbes and other major outlets. Outside of the office, he is passionate about helping others. He’s participated in many mission trips to Guatemala, Thailand and other locations to hand out food and supplies and assist with medical care.

Brian Geisel, CEO of Geisel Software, is named Massachusetts Small Business Person of the Year for 2020

The U.S. Small Business Administration (SBA) has named Brian Geisel, CEO of Geisel Software, the Massachusetts Small Business Person of the Year for 2020. Geisel Software is a custom software development company that specializes in the medical device and robotics industries and whose clients include FLIR Systems, Medica, iRobot, the U.S. Department of Veteran’s Affairs, Carbon Black and more.

After spending years as an industry consultant, Geisel started the company out of a loft in 2011. By 2015, Geisel had added his first full-time employee and a couple of interns. In 2017, the company moved to a space in the Higgins Armory and sales started to take off.

Today the company occupies a large office space in the Worcester Business Center and employs a large staff of permanent employees, contractors, freelancers and interns. Sales have grown at 83 percent CAGR since 2017.

“I am honored to be recognized by the SBA and I am profoundly grateful to Massachusetts’s incredible support programs that have helped with so many aspects of growing our business,” commented Geisel. “And while the award says Small Business Person of the Year, it really reflects the commitment, hard word and exceptional talents of everyone at Geisel Software so I’m really excited for my team.”

Diversity in STEAM Magazine asked Geisel a few questions about his own journey in business:

Diversity in STEAM: What is your educational background?

Brian Geisel: My educational background is pretty non-traditional. I picked up a few books in junior high on computer programming and taught myself from there. By the time I graduated high school, I was considering entering the professional world. I went to Rochester Institute of Technology for one year, skipped to senior level computer science courses and then took the early retirement package. I feel strong that education is really important, but it may or may not come through traditional channels.

DISM: Why did you start your own company?

Geisel: I knew that no matter what I did, it would only ever be the work of one person so I started the company to scale. With a team, you have this multiplication effect like compound interest that gives you an opportunity to have a real, tangible positive impact on the world.

DISM: What has been your biggest challenge as a business owner?

Geisel: We founders tend to start companies out of our superpower — something we’re really great at. For me, that was writing software. Suddenly, you find that you need to be really good at running and growing a business and your old superpower can even become a liability. That becomes a tremendous challenge on many levels.

DISM: What advice would your give others who want to start their own business?

Geisel: Never let low self-confidence be your guide in starting a business. There are plenty of great reasons to start a business and plenty not to, but self-esteem should never be one of them. Do you want to know a secret? None of us knew going in that this would work. That’s the nature of business. You learn to embrace it. So, if you want to start something, get out of your own way and get going!

Geisel has been featured as a thought leader in Entrepreneur Magazine, Bloomberg Business, The BBC, Forbes and other major outlets. Outside of the office, he is passionate about helping others. He’s participated in many mission trips to Guatemala, Thailand and other locations to hand out food and supplies and assist with medical care.

Each year, the SBA recognizes the achievements of outstanding small business owners and entrepreneurs across the United States. All winners are invited to attend ceremonies in Washington, D.C., in May where they will be honored with their award and the 2020 National Small Business Person of the Year will be announced.

Create a Live Video Community (and Why You Would Want to)
LinkedIn
young black woman filming a video while playing guitar

There is a good chance that most people reading this have tuned into at least one live video over the last week. It’s something that is becoming increasingly popular, and is expected to continue to increase in popularity going forward. There are many good reasons why more influencers and businesses alike are turning to creating a live video community, and harnessing the power that it can offer. Now is the time to learn how to create a live video community and why it’s so important to do so.

“People are showing that they love live video and interacting with it in a big way,” explains Alexander Riesenkampff, the chief executive officer of GetVokl, a livestreaming platform. “We have helped many people build and grow their live video community, and know that as this field continues to grow, we will be helping many more.”

People tend to feel more urgency to watch a live video. Seeing that it’s live gets them interested. The area of live video offers a lot of potential for those who are brand influencers, businesses, or those who want to make a strong connection with their followers. Not only is viewing live video on the rise, but research shows that it tends to outperform recorded video.

Those interested in creating a live video community should spend a little time exploring how others have done it. GetVokl, for example, has many live communities that can be accessed, providing a good place to do a little homework and learn the ins and outs. Once you are ready to get started, GetVokl can help you create a larger community. They also make it easy to directly monetize the audience. The app allows each live video to be shown across multiple platforms at one time. This ensures that your video is live across all platforms, rather than being live on one and then having to post a recorded video to the others.

Here are 5 reasons why it’s a good idea to create a live video community:

  • Live video gives you the ability to increase engagement and interaction with your audience. It allows for immediate feedback and discussion. This helps to build authority, make a connection, and increase loyalty.
  • An effective marketing tool, creating a live video community can lead to an increase in sales and revenue. It gives all types of companies and influencers a way to increase their earnings.
  • Live video communities feel real and authentic. This is one of the reasons why people prefer it to recorded videos. Most recorded videos are heavily edited, yet people prefer the authenticity that comes with it being live.
  • There is a greater ability to make an impact when you engage in live video with your target audience. They can ask questions, provide immediate feedback, and get to know your personality more.
  • Audiences tend to watch for a longer period of time when the information is coming to them live, as opposed to in a recorded video. Keeping your target market watching longer makes for a more effective marketing experience.

“Creating a livestream community is something anyone can do,” added Riesenkampff. “Once you do it, you will see there are benefits. It’s like getting the chance to be with your people in the same room, even if they are thousands of miles away. Whether you hold Q&A sessions, offer how-to talks, host interviews, provide advice, or just offer fun looks into what you are doing, it leaves a powerful mark.”

GetVokl is an app that allows people to livestream across multiple platforms at one time. It’s free to use and ideal for podcasters, coaches, teachers, bloggers, reporters, or others who want their livestream to reach people on multiple platforms. It’s quick to set up and easy to use, requiring only minimal technical knowledge. GetVokl also features VCoin, which helps podcasters earn more money by letting people give tips or donations as the livestreaming takes place. To learn more about GetVokl or to download the app, visit the site: https://getvokl.com/.

 To learn more about how VCoin works, watch the video: https://www.youtube.com/watch?v=qroHqQY0IjY&feature=youtu.be.

About GetVokl:
GetVokl is a free livestreaming community platform built for podcasters, livestreamers, and hosts to unleash the potential of their audiences through interactive live shows that inspire and create vibrant communities. GetVokl allows a livestream to be broadcast over multiple social media platforms at one time. Join or create your live video community. To learn more about GetVokl, please visit https://about.getvokl.com.

What Strides have the LGBTQ+ Community made in Diversity?
LinkedIn
Two lgbtq men holding a rainbow flag with their arms around each other

The LGBTQ+ community has made tremendous strides in the last decade. Since 2010, almost 30 countries have passed same-sex marriage laws around the world, and in the United States alone, there has been a larger cultural shift and acceptance of those with different sexual orientations and gender identities.

This isn’t to say that the world has achieved a 100% acceptance rate or to ignore the fact there is still a lot more work to be done in advocating for the rights of LGBTQ+ people, but the progress being made by the community has been significant in numbers.

Legislatively, the LGBTQ+ community and the disability community, as a comparison, have both made tremendous progress from the new Americans with Disability Act passed in 2011 to legalizing same-sex marriage in 2015. In United States, about 15 million people identify as being LGBTQ+, while the largest minority in the United States, the disability community, has about 40 million people.

One of the big milestones that pushed LGBTQ+ acceptance was the cultural significance that came from it. Celebrities in the world of entertainment, athletics, and politics coming out as LGBTQ+ along with the public support of straight celebrities, such as Prince William, encouraged a normalization of the community and further pushed for the legislative and cultural response needed for LGBTQ+ equality.

However, this normalization in society of the LGBTQ+ community has received a tremendous amount of backlash to these cultural shifts. Many of been discriminated against, bullied, harassed and even killed for their sexual orientations or gender identities.

There is still injustice toward the community, and there is still room to improve acceptance. However, the progress that has been made is present, encouraging and could fuel the fire to keep LGBTQ+ activism alive.

Air Force Civilian Service

Air Force Civilian Service

Robert Half