Tips for Leading a Strong and Diverse Team During a Pandemic
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By Mariano Garcia,
Civil Trial Attorney, Searcy Denney Scarola Barnhart & Shipley PA

The coronavirus pandemic has caused a healthcare and economic crisis across the country and around the globe. It has also posed some difficult questions for businesses and their workers, like law firms and their attorneys and staff.

There has been a wide range of issues stemming from the pandemic. As an employer with offices throughout Florida, we also have first-hand experience with some of the complications caused by the economic downturn. At the same time, we also understand how important it is to maintain a diverse and inclusive workplace. This is an essential part of our identity as a law firm, which we believe helps us better serve the people and businesses we represent.

Businesses, including law firms, must understand that employment-related and other decisions made now in response to the pandemic can have a long-term impact. They should be mindful of how those moves can affect their ability to recruit and retain a diverse and capable workforce.

Below are some essential tips for weathering COVID-19 without jeopardizing your team.

Keep Diversity in Mind When Considering Cutbacks.

Mariano Garcia
Mariano Garcia

The crisis has unfortunately forced some employers to trim their payrolls by cutting the headcount. Still, it is vital to retain a diverse and inclusive workforce during the pandemic and to be able to retain talent when economic conditions improve.

Company leaders can prioritize diversity by keeping it at top-of-mind when deciding whom to lay off and whom to keep on the job. They should ensure that such decisions are based on objective criteria rather than subjective factors that may make diverse employees more susceptible to the termination.

Leaders can also combat potential biases by being mindful of assignment creation, especially as many employees continue to work from home. Providing your diverse workforce with opportunities to work on important projects or tasks can go a long way in helping all to build confidence and experience on the job.

Understand That Everyone Has Different Personal Obligations

The pandemic, school closures, and the shift to telework can be incredibly stressful for working parents and people who are caring for the elderly or other family members.

It is crucial to acknowledge that everyone has different cultural and personal obligations, and it is especially important to show a commitment to working with employees during this time of anxiety and uncertainty. Allowing for flexible time off during the week and alternative scheduling arrangements can play a huge role in easing the burden for many employees.

Supplement In-Person Networking with Resources for Remote Profile Building

Although social distancing means many people are staying home, it does not mean that all career-building and networking opportunities need to be put on pause.

Law firms and other businesses should already be thinking about helping people bolster their online networking efforts. Tutorials on leveraging Linkedin, getting involved in webinars and other events, and participating in professional organizations can ultimately lead to maintaining and/or expanding contacts.

Internal marketing departments can play a crucial role in this training and development. It is also important to implement standards for tracking these efforts to ensure that they pay off in the long run.

Following the above tips can help all business leaders maintain a strong and diverse team of employees.

Searcy Denney Scarola Barnhart & Shipley PA is a Florida-based personal injury law firm that has represented thousands of clients with car accident, medical malpractice, brain injury and numerous other injury claims.

How to Get Hired at a Virtual Career Fair
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Male hand pressing WE'RE HIRING button on virtual screen over black background, creative collage. Panorama

By Neal Morrison – CareerCoach@CityCareerFair.com

In June 2020, job growth broke records with almost 4.8 million jobs gained. Moreover, this was during the COVID-19 pandemic. Virtual hiring methods, such as virtual career fairs, have facilitated most of this hiring.

Employers have turned almost exclusively to virtual recruiting events because of the benefits, which include safety, low cost, and convenience. Perhaps you should, too! Success is easy if you are prepared.

Virtual Career Fairs take place online between candidates and employers through laptops/desktops, tablets or mobile phones. There are four different types – Video, Chat/Text, Phone, 3D and any combination. I will update you here on Virtual Video (VV), which has emerged as the favorite of both employers and candidates. It is the closest replication of in-person (face-to-face) interviewing possible.

Candidates and employers find viewing and speaking online to be very private, professional and engaging.

Within the virtual video setting, your basic in-person interviewing skills can be deployed with similar success. However, there are detractors that can mute your greatest efforts and enhancers that will help you stand out.

Here are the most important points to consider for an optimized, successful interview.

1. Test your Camera/Microphone and ensure that your device and Internet connection are operating correctly.
TIP – Most Virtual Video platforms perform best when using Chrome or Firefox. Allow yourself the opportunity to test your device the night before. If there is a problem, you’ll have time to resolve it. Have the event organizer’s tech support contact or help line information available.

2.Register and log in early to confirm when you are scheduled to interview with your desired employers.
TIP – Select an appointment later in the recruiter’s schedule because recruiters have occasional computer issues, too. Also, after interviewing for a few hours, they may get distracted while working from home. Note who you are interviewing with and if other recruiters/interviewers are available. You might not connect with the first recruiter. Review all their profiles on LinkedIn and see if you can find any common interest points to warm up the start of your interview conversation. It will make you memorable to the interviewer.

3.Make sure to upload your resume to the Virtual Video Career Fair platform when you register.
If you procrastinate with this update, you may forget. If a recruiter/ interviewer does not have access to your resume BEFORE the VV Career Fair, your appointment will most likely be canceled. TIP – Have a copy of your uploaded resume on hand to reference when being interviewed. You will not have time to go find it because each interview is between 10 and 15 minutes.

4. Do not be put off by a recruiter / interviewer when they open up the conversation by saying, “We’ve got to keep this brief.”
In addition, they may start the interview with a rapid-fire series of questions. Recruiters will be rushed and cramped for time. Nevertheless, go along because when they concluded their questions and ask, “Can we set up a Zoom meeting in an hour or tomorrow?” – You are in the game! – You may be set for a more extensive interview with the staffing or hiring manager. This is where the hiring decisions are made. TIP – Say “YES!”

5. Think of each first session with an interviewer on the (VV) career fair platform as an introduction to being considered for a more extensive interview to follow. Because you only have a few minutes to answer and ask questions, some compare this to speed table dating. TIP – Have five questions memorized to ask the recruiter / interviewer. Make one of them, “What’s your email address?”

6. Your online visual appearance has to be on the spot and at its best.
There are no re-dos. Preferably, set up your interview space in an area or closed room where only you control light and sound. If you can’t sit facing natural light from a window, place two lamps in front of you on either side of your laptop/desktop/device. This will produce a balanced, smooth lighting to enhance your appearance over Virtual Video. Position your face and upper arms so they are visible within the screen – as if you were setting comfortably across from the recruiter / interviewer at a desk. TIP – When using a mobile phone / device place it upon a stack of books to raise and keep steady your image. Don’t forget to let everyone know your meeting schedule/ Quiet/ No Access time – Post a reminder note outside your space so your interview won’t be accidentally video-bombed.

7. Make sure your meeting with the recruiter/interviewer always remains professional and courteous.
Be genuine and authentic without getting personal. TIP – When speaking, look toward the camera and not at the picture of the interviewer on your screen. This will convey you are attentive and engaged with the conversation. No eating, drinking or yawning during the interview regardless of how relaxed you may be.

8. No Negative Thoughts Allowed!
Although the recruiter/interviewer will remain in character and appear momentarily empathetic, you blew it and it will work against you. TIP – As the old saying goes, “Don’t discuss sex, religion, politics or personal tales of woe.”

9. Most of all, keep a positive attitude because mastering the skills of virtual interviewing along with regular participation in Virtual Video Career Fairs will more than ever before exponentially increase your chances of getting hired.
TIP – Even when you are employed, continue to participate in Virtual Video Career Fairs to better your compensation and employment opportunities. As a passive career or job seeker, you will be in greater demand.

10. Always keep learning how to apply and leverage your Virtual Video Interviewing skills to amp up your career and job opportunities.
Virtual Career Fair 102 will update you on How to Find the Best Virtual Video Career Fairs for you among the Employer-Hosted, Job Board-Promoted, Career Fair Organizer-Produced and more. Find more details and send your questions to CareerCoach@CityCareerFair.com.

City Career Fair salutes its over 5,000 satisfied corporate, government, and non-profit clients for ACTIVELY supporting their Diversity Recruitment Initiatives. We invite you to recruit along with most major employers at our upcoming Virtual Video and In Person Diversity Career Fairs for top talent from
the Multicultural, Women, People with Disabilities, LGBTQ, Mature Workers and Veteran communities.

How Technology Will Change The Way Business Is Run In 2021
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Taryn Lee filming a vlog on her laptop while being surrounded by halo influencer lights

By Celinne Da Costa, Forbes

Today’s technology is evolving at a breakneck pace.

New digital trends pave the way for a rise in society’s expectations, and things that seemed impossible just a decade ago are now taken for granted. Having witnessed virtual reality, enhanced 5G connectivity, and even drones integrate seamlessly into society, it begs the question of when—not if—the next breakthrough is coming.

One man leading the charge in modern technological development is none other than Elon Musk. Taking a keen interest in “wondrous, new technology,” Musk has been furthering research and development in new technological spaces since the start of his career.

Originally from South Africa, he’s the founder and CEO of aerospace manufacturer SpaceX, and the CEO of electric vehicle and clean energy company Tesla. The former company aims to reduce space transportation costs to enable the colonization of Mars. Back on Earth, he aims to accelerate the world’s progression towards sustainable energy and drive the world’s transition to electric vehicles.

A relentless innovator, Musk is well known for his brazen, unorthodox ideas about the future. Musk is quoted as saying, “Some people don’t like change, but you need to embrace change if the alternative is disaster.” His position has never been more relevant as the global landscape changes day by day during the global pandemic. Yet despite the calamity, the outbreak of Covid-19 has breathed new life into old markets. According to McKinsey, consumer and business digital adoption were fast-forwarded by an astounding five years in just the first eight weeks of lockdown. The competition is rampant, and industry innovators show no signs of stopping.

Owing to Musk’s impact, and combined with the worldwide influence of Covid-19, a multitude of contrasting technological trends have now entered the scene for business owners to explore. Artificial intelligence (AI) is one of the biggest: the industry is estimated to be worth $190 billion by 2025, paving the way for job creation in sectors such as data, cybersecurity, and even healthcare. With the sheer volume of data collated on infection rates and the performance of the vaccine, algorithms need to be sophisticated enough to offer solutions that may well change the world as we know it.

And as for what these trends mean for you, the answer is simple. As technology changes, so do the skills you need to know to enamor your audience, run a future-proofed business, and find long-term success. Undoubtedly, technology will transform the way businesses are run in 2021 and beyond. To stay current, competitive, and in the know about what’s coming next, take it from these three successful entrepreneurs gaining momentum in the online space.

Automation is Reshaping Business

Jaikishaan Sharma, CEO of Sharmaatricks, connects hardworking individuals with social media-based business opportunities. His company shares accessible tools and educational resources to help his growing community of over 70,000 members build budding online businesses and achieve freedom from the rat race.

He believes that automation is reshaping business. Sharma shares, “Digital shifts are opening new opportunities for businesses. I believe that both 5G and artificial intelligence are going to change the way business owners will run their business. With each passing day, automation is reshaping business and contributing to increased productivity – it’s very hard to ignore the impact of technology regardless of whether you’re operating a multinational or a start-up.”

“For the last few years, one thing that has frequently risen above all else in technology is automation. Automation tools are being innovated and developed every single day to make business processes agile. For this reason, I believe that the innovation surrounding automation will cause a rapid expansion of both remote working and video conferencing. We have already seen such rapid growth during the pandemic; Zoom has become a household name and other tools like Google Hangouts, Microsoft’s Teams, and Cisco’s Webex have all been making a buzz in the corporate world. Technology gives business owners and their staff the option to work from home, and moving forward, working from home will continue to be the new normal.”

These advancements in technology lead Sharma to his final point: because of the pandemic, schools and education institutes have been forced to fast-track e-learning and shift online education into the new normal. “Many institutions are changing portions of their curriculum to accommodate online learning well into the future,” he says.

“In 2021, we expect to see huge demand and rapid growth of artificial intelligence. AI is already known for speech recognition, smartphone personal assistants, ride-sharing apps, and so much more. But there is plenty of room for growth and expansion, and small businesses will begin to adopt this new technology in 2021 to help them operate daily. Covid-19 has pushed the adoption of digital technologies by several years, and that could be here for the long haul.”

Click here to read the full article on Forbes.

This is how the human heart adapts to space
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Two men are standing looking at each other in front of what appears to be a map.

By Ashley Strickland

When astronaut Scott Kelly spent nearly a year in space, his heart shrank despite the fact that he worked out six days a week over his 340-day stay, according to a new study.

Surprisingly, researchers observed the same change in Benoît Lecomte after he completed his 159-day swim across the Pacific Ocean in 2018.
The findings suggest that long-term weightlessness alters the structure of the heart, causing shrinkage and atrophy, and low-intensity exercise is not enough to keep that from happening. The study published Monday in the American Heart Association’s journal Circulation.
Photo : CNN
The gravity we experience on Earth is what helps the heart to maintain both its size and function as it keeps blood pumping through our veins. Even something as simple as standing up and walking around helps pull blood down into our legs.
When the element of gravity is replaced with weightlessness, the heart shrinks in response.
Kelly lived in the absence of gravity aboard the International Space Station from March 27, 2015, to March 1, 2016. He worked out on a stationary bike and treadmill and incorporated resistance activities into his routine six days a week for two hours each day.
Lecomte swam from June 5 to November 11, 2018, covering 1,753 miles and averaging about six hours a day swimming. That sustained activity may sound extreme, but each day of swimming was considered to be low-intensity activity.
Even though Lecomte was on Earth, he was spending hours a day in the water, which offsets the effects of gravity. Long-distance swimmers use the prone technique, a horizontal facedown position, for these endurance swims.
Researchers expected that the activities performed by both men would keep their hearts from experiencing any shrinkage or weakening. Data collected from tests of their hearts before, during and after these extreme events showed otherwise.
Kelly and Lecomte both experienced a loss of mass and initial drop in diameter in the left ventricles of the heart during their experiences.
Both long-duration spaceflight and prolonged water immersion led to a very specific adaptation of the heart, said senior study author Dr. Benjamin Levine, a professor of internal medicine/cardiology at the University of Texas Southwestern Medical Center.
While the authors point out that they only studied two men who both performed extraordinary things, further study is needed to understand how the human body reacts in extreme situations.
Read the full article at CNN.
13 Practical Ways To Help Employees Adapt To New Technology
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collage Forbes Human Resources Council

Tech continues to play a larger and larger role in businesses and industries of all stripes. As companies bring on more and newer technology to help improve productivity, employees who were initially trained on older systems or who are new to a higher-tech workplace may struggle to keep up or even resist using the new tech at all.

Giving your team the support they need to learn and leverage new tech is a win-win situation for everyone. Below, 13 members of Forbes Human Resources Council share tips for effectively introducing new tech tools to your team members.

Take a multi-pronged approach.

Implement a range of training systems, from written instruction to live video training, to accommodate different work styles and preferences. It’s important that executives lead by example by using the technology themselves and reminding employees of support and resources available on a regular basis. – Neha Mirchandani, BrightPlan

2. Create a sandbox for employees.

The one important strategy in any major wave of change is the willingness to create a sandbox for the employees. For any new tech—or non-tech—strategy to succeed, an appetite for and acceptance of failures and mistakes are required. People learn when they know their mistakes won’t cost them their jobs. They are more open to bigger challenges if there is an allowance for a learning curve. – Ruchi Kulhari, NIIT-Technologies

3. Implement annual skills evaluation.

Annual skills evaluation programs are a great way to keep employees engaged and motivated. Digital transformation requires core competencies for virtually any job to evolve. By evaluating skill levels and skill gaps, your organization can easily identify ways to ensure employees are keeping up with the competition. Employers must constantly update employee skills to match the pace of innovation. – Sameer Penakalapati, CEIPAL Corp.

Read the full article at  Forbes.

Hyundai: The Carmaker Aiming to Become a Tech Firm
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Black car by Hyundai

For a few weeks this year, South Korean carmaker Hyundai was dusted with the Apple magic. Last month Hyundai let slip that it was in talks with the maker of the iPhone to co-operate on a car project, but this week it said the talks were over.

However, this is by no means the end of Hyundai’s push into technology.

The car firm has been investing heavily in new technology with a string of partnerships, acquisitions and investments within the tech space.

Its takeover of robotics firm Boston Dynamics last year was a clear indication of the direction it is taking – into cutting-edge technology.

The whole auto industry has been forced to innovate as the move towards electric cars and autonomous vehicles accelerates.

Hyundai has been criticised in the past for lagging behind rivals in adopting emerging technologies but is fast catching up, sealing a string of alliances and investments with technology groups recently.

“Hyundai has a different set of motivations and more incentive to push the limit. They have been a lot more aggressive in reinventing themselves,” says Dale Hardcastle, a partner at consultancy firm Bain.

Hyundai has been ramping up the electrification of its line-up of cars with a dedicated battery electric vehicle (BEV) range called Ioniq.

Its aggressive electric car ambitions will see it launch 12 new BEV models over the next four years, and fully electrify its line-up around the globe by 2040.

Beyond battery electric vehicles, Hyundai has been busy developing charging points and hydrogen refuelling stations.

“It’s very clear where Hyundai sees its future. It’s a brand that wants to disrupt and push forward, to break up the status quo,” says Mr Hardcastle.

The purchase of a majority stake in Boston Dynamics in a $1.1bn (£810m) deal in December was seen as a major step to becoming a leader in car technology.

Boston Dynamics is a pioneer in consumer robotics, while it has a shared interest with Hyundai in autonomous driving and smart factories.

“Hyundai is being very responsive to the dynamic market trends,” says Bakar Sadik Agwan, senior automotive consulting analyst at GlobalData.

“With the automotive industry getting more dynamic day by day due to the fast technological advancements, companies need to transform their business strategies to secure their position in the future mobility era. Hyundai seems to be well on track in this direction.”

Read the full article at BBC.

Tesla buys $1.5B in Bitcoin, will begin accepting digital currency as payment soon
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elon Musk is pictured speaking to an audience using a microphone

Originally posted by Associated Press

Holders of Bitcoin may be able to cash in some of their investment in the digital currency for a brand new electric car.

Electric automaker Tesla said Monday that it has invested around $1.5 billion in Bitcoin and it plans to begin accepting the digital currency as payment for its high-end vehicles soon. The price of Bitcoin soared 15.4% to around $44,500 Monday in reaction to Tesla’s announcement, according to CoinBase.

The California-based electric car maker headed by Elon Musk revealed the new strategy in a filing with the U.S. Securities and Exchange Commission, saying its investment in digital currency and other “alternative reserve assets” may grow.

Bitcoin has drawn enthusiasts for its scarcity and security, but the volatile digital currency still is not widely used to pay for goods and services. It’s mostly been a store of value, like gold, with some limited merchants like Overstock accepting bitcoin for payment. It’s also used by those distrustful of the banking system or criminals seeking to launder money.

Whether other major companies will follow Tesla’s lead in investing in Bitcoin or accepting it for transactions is unclear. A vehicle is a large purchase, which could make Bitcoin a better fit to pay for it, but the wild price swings in Bitcoin could be a significant risk to any merchant who decided to accept it.

“It was wise of Tesla to announce that it will deem its investment in Bitcoin as an “alternative asset.” That is certainly appropriate, because Bitcoin might be coming into greater acceptance as currency, but it is not cash,” said Anthony Michael Sabino, a professor of law, at St. John’s University.

Tesla said last month that it had cash and cash equivalents of $19.4 billion after selling new shares to take advantage of a rising stock price. Dan Ives of Wedbush Securities said the move gives Tesla “more flexibility to further diversify and maximize returns on its cash.”

Tesla is in a unique position to accept digital currencies for payment, since the automaker does not rely on a network of independently owned dealerships to sell its vehicles unlike traditional car companies such as General Motors and Ford.

“It certainly seems that beyond embracing it as a store of value for his own trust or his own assets, it does appear that (Musk is) embracing it as a transactional tool as well,” said Michael Venuto, co-portfolio manager of the Amplify Transformational Data Sharing fund, an exchange-traded fund that tries to invest in digital currency technologies.

Venuto’s fund holds a small amount of Bitcoin but mostly invests in companies that build around such technologies.

Even with Tesla’s support, it could take some time before those who’ve made money investing in Bitcoin to use it to buy a car.

Jessica Caldwell, executive director of insights at Edmunds.com, doesn’t expect it to become commonplace because most people take loans to buy their vehicles or lease them and don’t pay in cash, said Plus, most people at present would not be comfortable taking a risk with cryptocurrency on such an expensive purchase, she said.

Other experts say it’s just a matter of time before Bitcoin finds more widespread use in transactions.

“I think the trend is inexorable,” said Richard Lyons, a finance professor at the University of California at Berkeley, predicting Bitcoin and other digital currencies “will become transactional currencies increasingly over the next five years. It’s not going to happen overnight.”

Whether Tesla will get a definitive competitive advantage in accepting Bitcoin remains to be seen. The automaker could be simply investing in Bitcoin because Musk has been known to have eclectic tastes. Musk launched a Tesla car into space to demonstrate the payload capabilities of his SpaceX company rockets.

Similar to Tesla, Virginia-based MicroStrategy Inc. announced in August that it would use some of the excess cash on its balance sheet to invest in alternative assets such as Bitcoin. The move has paid off so far. As of Feb. 2, the business analytics company said it held 71,079 Bitcoins that it purchased for an aggregate price of $1.15 billion since last summer. Using a value of $44,500, those bitcoins are worth $3.16 billion.

Continue on to the Associated Press to read the complete article.

Why Big Data Is Failing Women In STEM And How To Fix It
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Black woman leaning against the wall working on the computer wearing black

Big Data dominates our economy. Yet, we don’t have consistent, standardized and real-time data on the jobs driving that 21stcentury-Big Data economy: science, technology, engineering and math (STEM).

Walmart can tell you how many of anything are in a given store or warehouse at any moment. Apps track your heartrate and your phone tracks your location at any moment. C-suite executives monitor everything in their organizations daily. In the labyrinth of sources, the government’s Bureau of Labor Statistics (BLS) data seems to be the most detailed, but it’s relative; it’s not even clear exactly which jobs they include.

“Where data comes in is to put greater pressure on educational institutions and on employers to monitor what they’re doing and be held accountable if they lose women, if they keep losing women, or keep not getting women in the first place,” Ariane Hegewisch, Ph.D., Program Director Employment & Earnings at the Institute for Women’s Policy Research, told me. She added that it’s important to see the racial data as well, because, “it does impact women of different racial and ethnic backgrounds very differently.”

The devil’s in the definitions: “There is no standard definition of a STEM occupation.”

A big part of the problem is defining these jobs. The BLS lists all occupations and you need to mine their breakdown to find what you want. The BLS defines STEM jobs as: “Science, technology, engineering, and math (STEM) occupations include computer and mathematical, architecture and engineering, and life and physical science occupations, as well as managerial and postsecondary teaching occupations related to these functional areas and sales occupations requiring scientific or technical knowledge at the postsecondary level.”

Read the original article at Forbes.

No, Elon Musk Is Not The Second Richest Person In The World — Here’s Why
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elon Musk is pictured speaking to an audience using a microphone

Thanks to Tesla’s roaring stock, Elon Musk’s net worth has nearly quadrupled during the Covid-19 pandemic, racing from $24.6 billion in mid-March to a current $126.8 billion by Forbes’ estimate. But despite this meteoric rise, the 49-year-old is not the world’s second-richest person yet.

Forbes currently has Musk in the No. 3 spot, behind Jeff Bezos, who reigns supreme at $182.6 billion, and French luxury goods tycoon Bernard Arnault, worth $140.6 billion. With the surge in the value of Tesla shares this week, Musk surpassed Bill Gates, who is now in fourth place, worth $119.4 billion.

Musk owns 21% of Tesla but has pledged more than half his stake as collateral for personal loans; Forbes applies a 25% discount to his shareholding to account for the loans. Musk’s net worth estimate includes $25 billion worth of options that he was awarded since May as part of a historic 12-tranche compensation plan.

Musk became eligible for the fourth tranche in late October after Tesla exceeded the cumulative EBITDA requirement, but Tesla has yet to confirm in public filings that it has certified the results. A representative for Musk did not reply to a request for comment from Forbes in time for publication. Until the receipt of the fourth tranche is confirmed, Forbes is only counting some 25 million options from the package towards Musk’s net worth.

Continue to Forbes to read the full article.

Meet Three Female STEM Leaders Disrupting The Food & Beverage Industry
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three women STEM leaders pictured in collage portrait

The number of female executives in the food and beverage industry is shockingly low, especially when compared to other industries. Only 16 percent of executives in food and beverage manufacturing are female, as opposed to 21 percent across all industries.

SōRSE Technology–the leading cannabis and CBD emulsion supplier for CPGs and other food, beverage, and topical manufacturers–has bucked this unfortunate trend with a strong female leadership presence.

Three of these powerful and innovative female STEM leaders who are disrupting the food and beverage industry are:

Donna Wamsley, pictured bottom, Director of Research and Analytics and expert flavorist. Ever wonder who designs food and drink flavors to hit those taste cells in just the right way? None other than one of only a few hundred flavorists in the world. Donna brings over 12 years of experience in the food and beverage industry. She can discuss what it’s like being one of the world’s few hundred flavorists, the qualities she looks for when analyzing ingredients, and 2020’s most popular flavor trends.

Michelle Sundquist, pictured right, Director of Innovation Product Design. At SōRSE, Michelle uses cutting-edge ingredient emulsification to develop products never thought possible. With over 20 years of expertise in the psychology behind food and beverage marketing, Michelle can give an in-depth look at launching high-quality foods and beverages, along with the techniques that bars, restaurants, and stores can use to make their drinks stand out in a crowded market.

Maribeth O’Connor, pictured left, VP of Medical Application, Business and Product Development. Maribeth brings over 30 years of experience to SōRSE and has experience working in business development and marketing for the University of Washington School of Medicine. She has also worked as a federal healthcare lobbyist for Group Health Cooperative. Maribeth is currently working in partnership with Pascal Biosciences and UW Sports Medicine in conducting research studies to validate proven cannabinoid therapies in cancer and osteoarthritis. She is also pursuing other research opportunities around the globe.

Donna, Michelle, and Maribeth are three of the amazing and hardworking women in their industry. They draw on their unique skillsets and experience from their colleagues at SōRSE and are breaking new ground in a nascent industry. They have, and continue to, contribute immensely to making the cannabis and CBD industry the success story that it is today and in the future. Finally, they are an inspiration to the women that will continue to populate the executive ranks.

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Upcoming Events

  1. Commercial UAV Expo Americas, Las Vegas
    September 7, 2021 - September 9, 2021
  2. 2021 ERG & Council Conference
    September 15, 2021 - September 17, 2021
  3. Wonder Women Tech
    October 26, 2021 - October 29, 2021
  4. HACU’s 35th Annual Conference
    October 30, 2021 - November 1, 2021
  5. AEC Next Technology Expo & Conference, International Lidar Mapping Forum, and SPAR 3D Expo & Conference
    February 6, 2022 - February 8, 2022