By Nicolaus Li, Hypebeast
In celebration of AAPI Heritage Month, Panda Express has come together with designer Phillip Lim and his 3.1 Phillip Lim for a collection benefitting charity. The “Eat More, Share More, Love More” limited-edition apparel range not only marks Asian American & Pacific Islander Heritage Month but also highlights the prevalent, yet often overlooked issue of food insecurity in the AAPI community. Proceeds from the collaboration will go towards ensuring that those in need will have access to safe and nutritious food.
100 percent of net proceeds will be donated to local organizations focused on food security, including Heart of Dinner, More Than a Meal, OCA-Greater Houston, Radical Family Farms, Respect Your Elders, and Welcome to Chinatown. Additionally, Panda Express and 3.1 Phillip Lim have launched the “Eat More, Share More, Love More” Fund, in partnership with GoFundMe. The fund invites people to add to Panda Express’ $20,000 USD donation to pledge for initiatives dedicated to AAPI culture and community.
Inspired by the importance of food in Asian cultures, the collaboration features a crewneck sweatshirt, T-shirt and cap. Each piece found in the range is marked with designs centered around family-style plate sharing an homage to tradition and cultural appreciation. The circular shape of the dish motif also represents unity during testing divisive times.
“As we continue to combat hate and fight for representation, we must also balance this out with nourishment and love. Food is the best way to bring people together. Bring bread to a table and you can create an instant community. Across cultures and throughout history, food is the universal love language. Through the simple act of sharing a meal, we give each other the space to experience humanity in its quintessence,” said Phillip Lim.
“We are proud to be spotlighting our community partners and collaborating with Phillip Lim, a powerhouse for AAPI advocacy, on an initiative that’s anchored in the power of food and its ability to bring healing and togetherness,” said Andrea Cherng, Chief Brand Officer at Panda Express. “The beauty of what we get to do every day at Panda is bridging cultures and providing care through food, and this collaboration is an extension of that mission as well as an invitation for all to come to the table, to see past labels, and to hear and help those in need.”
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